The Estée Lauder Cos. Inc. has made a decisive move and upped the ante in its beauty industry merger and acquisition contest by acquiring the Too Faced makeup brand for $1.45 billion, the largest purchase in Lauder’s 70-year history.
Read More“Jerrod Blandino never imagined he’d end up working in the beauty industry. Nonetheless, the first time he applied makeup while working at a Estee Lauder mall counter and watched people’s eyes light up with confidence as he gave them a new face, he knew he found his calling. He’d create the products that would be on the faces of the people gracing it with the cosmetic and skin care company he co-founded, Too Faced, which got its start in 1998.” Read more at Entrepreneur.
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