What does it take for an upstart business to cut through the noise, win the hearts of shoppers, and catch the eyes of major players looking to get in on the next big thing?
Read MoreThe Estée Lauder Cos. Inc. has made a decisive move and upped the ante in its beauty industry merger and acquisition contest by acquiring the Too Faced makeup brand for $1.45 billion, the largest purchase in Lauder’s 70-year history.
Read MoreBeauty conglomerate Estée Lauder Cos. has reported net sales of $2.87 billion for its first quarter of fiscal 2017 ending Sept. 30. Estée Lauder saw a 1 percent increase compared with $2.83 billion in year-ago quarter. The beauty marketer’s net earnings were $294 million, compared with $309 million last year. Read more at Luxury Daily.
Read MoreThe Estée Lauder Companies, Inc., the American beauty conglomerate that owns brands like Clinique, Bobbi Brown and MAC, has signed an agreement to acquire Becca Cosmetics from beauty incubator Luxury Brand Partners. Read more at Business of Fashion.
Read MoreJane Lauder, global brand president of cosmetics brand Clinique, sat down with Fortune‘s Leigh Gallagher to talk about the brand, the newest trends in the beauty industry, and how she plans to compete with niche makeup brands. Lauder, who is also the granddaughter of Estee Lauder—founder of her eponymous makeup conglomerate and Clinique’s parent company—shared three pieces of advice for those in the beauty industry. Read more at Fortune.
Read MoreThe Victoria Beckham Estée Lauder collection is already generating strong sales. Beckham’s e-commerce site that services the U.K., Europe, Hong Kong and Singapore was sold out by 9 a.m., Lauder reported an uptick in e-commerce sales from the line and hundreds of consumers and fans came to the specialty retailer to meet Beckham and buy into her brand of beauty. Read more at WWD.
Read More“Estée Lauder Cos. provided a full-year profit forecast that trailed analysts’ estimates, citing economic turbulence and a stronger dollar that are hurting its sales overseas. The beauty company is going through a multiyear restructuring that entails cutting as many as 1,200 jobs. It’s also cautious about a decline in traffic at midtier department stores in the U.S. as fewer tourists visit the country.” Read more at Bloomberg.
Read More“Can you guess the world’s most popular skin-care brand? Go ahead, hit us Jeopardy style. OK, we’ll tell you: Estée Lauder. And the most talked-about product from the most popular brand: the Advanced Night Repair. Estée Lauder scored the top spot, with the United Kingdom, Spain, Russia, United States, and more showing love for the brand. It hit the top five in more than ten other countries.” Read more at Allure.
Read More“Out of the 1.3 billion people in China, Liu Wen is the first supermodel. She got her start by submitting photos to an online model-casting call in hopes of winning a computer, the grand prize. But she wound up with a lot more than a computer: She became the first model of Asian descent to walk in a Victoria’s Secret show, and has graced international beauty ads as the first Asian global spokesmodel for Estée Lauder.” Read more at NYMag.
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“Estée Lauder has added another fragrance brand to a sophisticated portfolio that includes Jo Malone, Tom Ford, Le Labo and Frédéric Malle: By Kilian, a nine-year-old perfume company that operates a small but very international handful of boutiques in locations ranging from Paris and Moscow to Doha, Qatar and Lugano, Switzerland, each decorated in shades of black and white.” Read more at Fashionista.com.
Read More“In March, Estée Lauder will launch a collection of products, largely makeup, in 320 North American Sephora stores as well as on the beauty retailer’s website. Called the Estée Edit, it’s the latest and biggest step in the 70-year-old brand’s push to court millennial customers, a project that kicked off in conspicuous fashion with Kendall Jenner signing on as its spokesmodel in the fall of 2014. Naturally, the Estée Edit won’t be without Jenner’s influence: She’s one of its guest editors.” Read more at Fashionista.com.
Read More“Estée Lauder’s new lineup—which industry sources estimate could reach first-year retail sales of $60 million in North America—follows an effort that began in November 2014, when the brand revealed social media sensation Kendall Jenner as its newest face. Since then, Lauder has also signed cool-girl beauty blogger Irene Kim and increased its digital presence on its own Web site and multiple platforms.” Read more at WWD.
Read More“Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2. Lancôme finished in third place overall with a score of 144, close to top-ranked Urban Decay’s 149, and is just one of five brands overall and the only luxury brand to be designated ‘Genius.’ Beauty marketing has become more sophisticated with digital marketing, and the growth of ecommerce ensures that it will continue to be competitive.” Read more at Luxury Daily.
Read More“Just a few days ago, the Instagram accounts of Seoul’s beauty glitterati exploded in a frenzy over a brand-new face mask. In a country known for new technologies, formulations, delivery methods, and, let's be honest, gimmicks, when something catches fire like this, you know it's worth investigating. The mask in question has been dubbed the ‘Iron Man’ for the crazy, armored way your face looks when undergoing the trendy treatment. Its real name is the Advanced Night Repair Concentrated Recovery PowerFoil Mask, and it comes to us from Estée Lauder.” Read more at Refinery29.
Read More“Nearly a year ago, Estée Lauder CEO Fabrizio Freda told us that the best way to compete with skin care brands coming out of South Korea — currently the world’s hub of innovation in that arena — was to embrace its trends and technology. Freda’s team had seen South Korea’s domination in skin care coming for some time: Clinique, an Estée Lauder-owned brand, was one of the first to bring BB creams to the US. Now Estée Lauder is drawing closer to the source of South Korea’s advancements in skin care technology.” Read more at Fashionista.
Read More“Benefit Cosmetics has seen an uptick in customers who enter the store in search of specific products they’ve seen on the brand’s Instagram account. As a result Benefit, one of the members of the ‘millionaires club’ (brands with more than a million followers on Instagram) is part of a growing number of fashion and beauty brands that are betting their social marketing dollars and resources on Instagram over any other platform.” Read more at Digiday.
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