This campaign is coming at a time of rebirth for the company. Avon Products sold its North American division to private equity firm Cerberus Capital Management in March of this year after steady revenue declines. Struggling to attract new sales reps — its famous army of Avon ladies — New Avon is looking to refresh its brand to appeal to a younger generation. Read more at Digiday.
Read More“Shiseido has announced that the words ‘Ginza Tokyo’ will be added to its branding, highlighting its origins in the city as a key part of its identity. Shiseido was originally set up as a western-style pharmacy in the Ginza district in 1872.” Read more at Cosmetics Business.
Read More“Japanese cosmetics company Shiseido has unveiled plans to reposition itself based on ‘empathy,’ in a bid to meet its long-term 2020 goals. Shiseido plans an overhaul of its products, advertising, models, store counters and even brand logo. The changes will start to be seen from the start of next year onwards. The company has appointed Ruba Abu-Nimah as its new Creative Director to oversee the new look.” Read more at Cosmetics Business.
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