“The worldwide exclusive license agreement with Shiseido comes after Dolce & Gabbana parted ways with Procter & Gamble in January, after the CPG conglomerate merged its beauty brands with competitor Coty’s portfolio.” Read more at Luxury Daily.
Read More“‘Both brands have unique viewpoints, fast-growing and loyal customer bases,’ said Marc Rey, president and chief executive officer of Shiseido Americas, adding that they also have the same degree of innovation as the company’s other brands. Rey said he expects the deal to close by the third quarter.” Read more at WWD.
Read More“Makeup artist Dick Page is one cheeky dude. And lippy. Lashy? Not as much. With an impressive roster of shows from the fall collections (including Zero Maria Cornejo, Narciso Rodriguez, Creatures of Comfort, Hermès, and Jacquemus), the Shiseido artistic director tells the story of how he got into this whacky business and why he loves—and hates—parts of it so much.” Read more at W Magazine.
Read More“Japanese cosmetics maker Shiseido Co. has lofty goals for its first new domestic plant in 37 years: a 50 percent increase in output with a decline in production costs. And the company plans to do this without adding new workers. Human workers, that is. Robots are key to achieving Shiseido’s production goals at the 40 billion-yen ($340 million) facility with a new distribution center in Osaka.” Read more at Bloomberg.
Read More“When Mr. Masahiko Uotani first announced his appointment as chief executive officer of Japanese cosmetics company Shiseido to his two daughters, they had some advice for him. ‘They told me, “Great company, but the younger generation of women is not necessarily familiar with the Shiseido brand.”’ The 144-year-old company is one of the oldest and most established brands in the beauty industry. Because of its rich history, the brand has a loyal following among mature women who have grown up with it.” Read more at Straits Times.
Read More“Shiseido has announced that the words ‘Ginza Tokyo’ will be added to its branding, highlighting its origins in the city as a key part of its identity. Shiseido was originally set up as a western-style pharmacy in the Ginza district in 1872.” Read more at Cosmetics Business.
Read More“Shiseido’s latest advertising campaign has hit more than 7,000,000 views in just two weeks. The ad is one of the first from the Japanese cosmetics giant after it revealed its new focus on ‘empathy.’ The new ad, directed by Shõ Yanagisawa, shows a teacher opening the door to her classroom and pans slowly across her female class before focusing on the page of a book that one of them is reading. The page reads (in Japanese): ‘Did you notice the boys in the classroom?’” Read more at Cosmetics Business.
Read More“Japanese cosmetics company Shiseido has unveiled plans to reposition itself based on ‘empathy,’ in a bid to meet its long-term 2020 goals. Shiseido plans an overhaul of its products, advertising, models, store counters and even brand logo. The changes will start to be seen from the start of next year onwards. The company has appointed Ruba Abu-Nimah as its new Creative Director to oversee the new look.” Read more at Cosmetics Business.
Read More“Japanese cosmetics giant Shiseido has joined the Business Call to Action (BCtA) with an initiative to improve hygiene, nutrition and health among rural Bangladeshi women, as well as market skincare products developed to meet their unique needs. The initiative is projected to impact 40,000 low income women living in rural communities as well as create jobs for local women.” Read more at The Guardian.
Read More“Who’s your favorite beauty star? Chelsea Crockett? Dulce Candy? Michelle Phan? Okay, the list could go on and on forever — and it’s probably too hard to choose — but in 1930s Japan, the same answer echoed on everyone’s lips: Miss Shiseido.” Read more at MIMIchatter.com.
Read More“Dick Page has painted the faces of every supermodel to storm through the ’90s, every Victoria’s Secret Angel worth her wings, and an exclusive coterie of A-List actresses, like Julianne Moore and Catherine Zeta-Jones. With his towering frame and tawny beard, Page cuts a distinctive, lumberjackian figure, and is a fixture backstage at fashion week, where models hope to have the good fortune to land in his chair. But it was not always so. ‘When I first moved to London, for the longest time I wasn’t making any money,’ says the British-born artist of his early days in the industry.” Read more at Violet Grey.
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