Cosmetics giant L’Oréal Paris has announced that Women of Worth, its grant award program conducted in partnership with volunteer service organization Points of Light, is coming to Canada this fall.
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Canadians will soon have access to the entire Dermablend range of high-coverage professional cosmetics. Beginning this September, all products from the L’Oréal-owned camouflage makeup brand will be available at select Shoppers Drug Mart stores in English Canada.
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L’Oréal-owned brands Maybelline, Redken and Essie have announced their official beauty sponsorship of a new Canadian runway event, Digital Fashion Week Montreal.
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Yves Saint Laurent Beauté has launched its Canadian e-commerce site, yslbeauty.ca, live as of today. In addition to the L’Oréal brand’s usual product offerings, the platform will carry web-exclusive products. The website will also grant Canadian consumers early access to select big launches.
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In September, Kiehl’s will bring its Apothecary Preparations personalized skincare service to select locations in Canada. The launch is inspired by the L’Oréal brand’s heritage: Kiehl’s started out in 1851 as a homeopathic pharmacy in New York’s East Village, offering custom treatments.
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L’Oréal Canada has hired Jared MacKay in the newly created position of chief retail officer. MacKay spent 15 years at Aldo Group, where he was most recently director of store experience. The cosmetics giant created the CRO position in response to changes in the retail landscape and to improve its omni-channel experience.
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Soon, getting a lobster-red burn won’t be the only way to notice a suncare fail. The whizzes at L’Oréal’s Technology Incubator have created a first-of-its-kind stick-on skin sensor that monitors how much UV light hits the wearer over the course of up to five days. Revealed this January at the gadget-geek trade show CES, it will launch this summer as the La Roche-Posay My UV Patch.
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In a few short years, the rise of smartphones has transformed the way people socialize, consume content and shop. According to market research company TNS, the average millennial spends around 3.2 hours a day tuned into their mobile device. This constant digital connection is also affecting how shoppers interact with salespeople, including beauty advisors.
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