Today, Rimmel London announced that it has appointed Cara Delevingne the new face of the cosmetics brand. The famously bold-browed British model and Suicide Squad actor, 23, was tapped for her “strong look and trendsetting style,” as well as her social-media clout, which reaches 36 million fans across all platforms.
Read More“I need to start doing makeup tutorials,” Zendaya captioned a recent selfie where she’s sporting an impeccable rose smoky eye. “Yes, please!” was the collective response of her 19.5 million Insta followers, who constantly double-tap the star’s varying beauty looks. Wish granted thanks to CoverGirl, which just signed the 19-year-old singer/actress as its latest spokesperson. The first ad featuring Zendaya, who plays a high-school student turned undercover spy in the Disney sitcom K.C. Undercover, will premiere during the Grammys on City on February 15.
Read MoreToday, Revlon announced that it has a new global brand ambassador and, for the first time in about a decade, a new perfume. Television personality Alejandra Espinoza will be the face of the upcoming Love Is On Eau de Toilette. Born in Mexico and raised in southern California, Espinoza is the host of “La Banda,” a music-based reality-competition show, on Univision, the Spanish-language network co-developed by Simon Cowell’s Syco Entertainment. The former beauty pageant winner boasts a large social-media fan base, with more than three million likes on her Facebook page. Beginning next month, Espinoza will appear in TV, print, in-store, digital and social-media campaigns for Love Is On, as well as for Revlon colour and hair products.
Read MoreL’Oréal Paris has named Kristina Bazan as the brand’s first ever “e-spokesperson.” The 21-year-old has built a massive online fan base with her personal lifestyle blog, Kayture, with 2 million followers on Instagram alone. In her new role, the modelesque beauty will co-create exclusive content and cover all of the brand’s makeup events. Until now, L’Oréal’s roster of ambassadors has centred on traditional celebrities, such as actresses Blake Lively and Naomi Watts and models Karlie Kloss and Doutzen Kroes, but this move is just one more sign of the beauty empire’s growing investment in digital. Read on for more fast facts about this global influencer.
Read MoreActress Eva Mendes is adding another beauty campaign to her résumé: she’s been tapped to rep Estée Lauder’s upcoming New Dimension skincare collection, with digital, TV and print ads unrolling in Fall 2015. The range, meant to help define facial contours, will include products like Shape + Fill Expert Serum and the intriguingly named Expert Liquid Tape.
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