“Looks can be deceiving, they say. So can commercials, as we in the U.S. know. But according to our friends across the pond, this deception is worthy of legal action. As Jezebel reports, a Clairol commercial is being banned in the U.K. for misrepresenting Christina Hendricks’ dye job — in it, she went from red to golden blond. After complaints from two viewers, both hair-color educators who, the Advertising Standards Authority ruling states, ‘understood the color change depicted could not have been achieved using the product alone,’ the Authority determined Procter & Gamble fooled viewers by shooting Hendricks with blond hair before shooting her with red.” Read more at Refinery29.
Read More“Read any good labels lately? Maybe these look familiar: ‘Moisturizing.’ ‘Anti-Aging.’ ‘Organic.’ With the bevy of buzzwords trolling the beauty aisle, choice and variety can make it complicated for shoppers to zero in on just the right product. It can also be tough for brands to know which messages and claims matter most to consumers.” Read more at Nielsen.
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