“With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes. While these new scents have been brought to market with strong media and promotions, consumers are seemingly uninterested in purchasing anything but their personal favorites.” Read more at Luxury Daily.
Read More“For 2016 there are two key areas beauty companies need to target with their digital investments: the continuing shift towards personalised, health-orientated beauty and the growing impact of niche brands.” Read more at Euromonitor.
Read More“The U.S. prestige beauty industry reached $16 billion in 2015, a 7 percent increase over 2014 sales*, according to global information company The NPD Group, Inc. Makeup experienced the healthiest sales growth (13 percent), while the fragrance category outperformed skincare for the first time; fragrance dollars grew by 4 percent, and skincare by 3 percent.” Read more at The NPD Group.
Read More“New data from the NPD Group on the state of the U.S. beauty market is noting a boost in year-to-date sales over 2014 to highlight the segment’s strength headed into the holiday season. Prestige beauty sales for January to September are up 8% over the same period last year — led by fragrances, makeup and skin care. ‘What’s driving the industry today has changed; fragrance sales are dynamic in core components like juices, while gift sets are becoming less prominent,’ NPD Group’s global beauty industry analyst Karen Grant said.” Read more at Drug Store News.
Read More“Contrary to what marketers might think, most consumers like how they look and feel positive about their bodies, according to a new report from Havas Worldwide. And globally, there’s a prevailing attitude of ‘beauty fatigue’—the pushback against artificial, imposed standards of beauty.” Read more at Marketing.
Read More“Mobile digital technology isn’t about portability, it’s about activity: tweeting while meeting, shopping while shopping, posting while hosting, etc. Personal care and beauty brands that cater directly to the fast-paced digital consumer will win in this space.” Read more at Cosmetics Design.
Read More“On April 2, vente-privee.com presented the results of a study on the behaviour and brand loyalty of prestige beauty buyers. While the web is now the preferred source of information of both consumer types, samples remain the key enrolment drivers for brands trying to recruit new consumers.” Read more at Premium Beauty News.
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“Read any good labels lately? Maybe these look familiar: ‘Moisturizing.’ ‘Anti-Aging.’ ‘Organic.’ With the bevy of buzzwords trolling the beauty aisle, choice and variety can make it complicated for shoppers to zero in on just the right product. It can also be tough for brands to know which messages and claims matter most to consumers.” Read more at Nielsen.
Read More“Lately, conversations on skincare—whether online, in magazines, across social media or with friends—all seem to settle on one thing: mud. Facial masks have experienced an uptick in usage, growing from 35% in 2013 to 39% in 2014, according to Mintel consumer research.” Read more at Mintel.
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