Yves Saint Laurent Beauté Launches E-Commerce in Canada

Yves Saint Laurent Beauté has launched its Canadian e-commerce site, yslbeauty.ca, live as of today.

In addition to the L’Oréal brand’s usual product offerings, the platform will carry web-exclusive products, such as Le Vestiaire Des Parfums, a luxe new collection of five fragrances inspired by wardrobe staples: Tuxedo, Caban, Saharienne, Trench and Caftan.

Yves Saint Laurent Le Vestiaire Des Parfums Tuxedo, Caban, Saharienne, Trench and Caftan, $280 each

The website will also grant Canadian consumers early access to select big launches. For instance, the upcoming Vernis à Lèvre Vinyl Cream will hit the website July 22 at 8 AM, but it won’t preview at Sephora until August. The creamy lip stain/lipstick/gloss hybrid, available in 12 shades, will then roll out nationally at other retailers (Hudson’s Bay, Holt Renfrew and Nordstrom) in September.

the upcoming Yves Saint Laurent Vernis à Lèvre Vinyl Cream, $42

In the future, shoppers will find special services available on the site, such as personalized engraving on lipsticks. Beyond e-commerce, the platform also includes content such as beauty video tutorials.

Fellow L’Oréal brands Urban Decay and Biotherm launched Canadian e-commerce sites as well this year.