Michelle Phan Explains How She Went from YouTube Star to Beauty Mogul

“If you’re looking for a model of how to turn social media buzz into big-business success, Michelle Phan is your woman. At 19, Phan started making ‘how-to’ beauty videos on YouTube. She now has 7.9 million followers on the site—to say nothing of the millions who track her every move on other social networks. And she’s parlayed that following into a boggling number of business ventures.” Read more at Fortune.