“L’Oréal Paris has created with YouTube’s support BeautyTUBE, billed as an online beauty academy that’s an incubator for rising talents in France, WWD has learned. For its first edition, going live in June, 10 people were selected through YouTube for their personalities and viewpoints on beauty—comprising all product categories and style.” Read more at WWD.
Read More“Makeup is a learned skill. Most of us had to seek guidance from a sister, a friend, or a stranger behind a beauty counter. Now, things are changing. The internet and social media have replaced this intimate experience with far more efficient tools. While there are no hard-and-fast statistics on the matter, it's clear that the youth of today is learning about beauty from the ‘beauty gurus’ of Instagram and YouTube.” Read more at Refinery29.
Read More“Starr has 1.3 million Instagram followers and over 800,000 YouTube subscribers. He just landed his first-ever beauty collaboration, a nail polish collection for Sephora’s Formula X brand, which features three pink polishes.” Read more at Fashionista.com.
Read More“Nars teamed up with Facebook 360 Video to bring you the makeup tutorial of the future, above. The video—which shows NARS lead makeup stylist Janice Daoud creating a spring 2016 beauty look—allows you to control which specific portions of the tutorial you want to focus on, either with a swipe of your cursor or by physically rotating your phone or dragging your finger across the screen.” Read more at Refinery29.
Read More“L2’s 2015 Beauty study finds the influence of vloggers is stronger than ever as they dominate results for branded beauty searches on YouTube. The beauty gurus own 65% of first-page video results for branded search teams, overshadowing organic search real estate controlled by brands. But not all is bad news for brands.” Read more at L2 Inc.
Read More“Ipsy is investing heavily into building up its already 10,000-person-strong network of amateur beauty vloggers. Together with Ipsy’s in-house stylists, they generate 300 million social media impressions a month for the company. Ipsy gets exposure (it has so far done very little paid advertising) and more views of its ad-embedded YouTube content.” Read more at Fast Company.
Read More“Social-media platforms like Instagram and YouTube have changed the way that brands market and consumers purchase, and have even created a demand for products specially made to suit a social-media-savvy lifestyle. Does all this mean the age of traditional media, makeup counters, and big-money ad campaigns is a thing of the past?” Read more at Refinery29.
Read More“Huda Kattan, best known as Huda Beauty on Instagram, has made a career out of showing women how to channel their inner Kardashians — at least from a makeup perspective. Along with her two sisters Mona and Alya, the 32-year-old is in charge of a budding beauty empire that includes an Instagram account that’s just shy of eight million followers, a robust blog and YouTube channel, and a two-year old product line called Huda Beauty whose false lashes have become best sellers in the Middle East. They just launched here in the U.S at Sephora.” Read more at Fashionista.
Read More“Shiseido’s latest advertising campaign has hit more than 7,000,000 views in just two weeks. The ad is one of the first from the Japanese cosmetics giant after it revealed its new focus on ‘empathy.’ The new ad, directed by Shõ Yanagisawa, shows a teacher opening the door to her classroom and pans slowly across her female class before focusing on the page of a book that one of them is reading. The page reads (in Japanese): ‘Did you notice the boys in the classroom?’” Read more at Cosmetics Business.
Read More“Today, Lisa Eldridge, the London-based makeup artist and YouTube sensation, is releasing her first book, Face Paint: The Story of Makeup (Abrams Image), a meditation on the history of cosmetics and the women who wore it best. Beginning with caches of red ochre found in South African caves, which were used as prehistoric makeup, Face Paint takes us through the ancient origins of modern trends—a bold red lip, a slick of black liner—and connects them back to beauty’s present landscape.” Read more at Vogue.com.
Read More“Who’s your favorite beauty star? Chelsea Crockett? Dulce Candy? Michelle Phan? Okay, the list could go on and on forever — and it’s probably too hard to choose — but in 1930s Japan, the same answer echoed on everyone’s lips: Miss Shiseido.” Read more at MIMIchatter.com.
Read More“YouTube celebrity Michelle Phan’s startup Ipsy, which sells monthly subscriptions to Glam Bags full of beauty products, has raised $100 million in Series B funding from TPG Growth and Sherpa Capital. The company did not disclose its valuation, but sources familiar with the situation said the round values the company around $800 million.” Read more at Fortune.com.
Read More“If you’re looking for a model of how to turn social media buzz into big-business success, Michelle Phan is your woman. At 19, Phan started making ‘how-to’ beauty videos on YouTube. She now has 7.9 million followers on the site—to say nothing of the millions who track her every move on other social networks. And she’s parlayed that following into a boggling number of business ventures.” Read more at Fortune.
Read More“Lisa Eldridge moves quickly and quietly, her bristle brushes and eyebrow pencils, shadows, serums and powders all ready and in order. Her gentle voice flows as she begins to apply a Fusion Beauty smoothing concealer across her face. Eldridge is creating a look for her YouTube channel, where she has amassed over a million followers.” Read more at Business of Fashion.
Read More“A YouTube video featuring vlogger Ruth Crilly giving tutorials about makeup has been banned by the advertising watchdog for not making clear it was sponsored by Max Factor. The video appeared on the Beauty Recommended YouTube channel which is run by Procter & Gamble-owned cosmetics brand Max Factor.” Read more at The Guardian.
Read More“As beauty-product sales increasingly move online, Ulta Beauty has launched a slew of technologies to improve its service and boost sales. Dave Kimbell, the company’s chief merchandising and marketing officer, explains how Ulta is using apps, data, YouTube, Google and a digital dossier to make shopping more immediate, personal and fun and customers more loyal.” Read more at Chicago Tribune.
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