Estée Lauder Stays Big by Buying Small

Estée Lauder Stays Big by Buying Small

Soul is amorphous and enormous, universally meaningful in a way that makes it the perfect corporate buzzword. What propels a brand to the top? Soul, they say. What does it take for an upstart business to cut through the noise, win the hearts of shoppers, and catch the eyes of major players looking to get in on the next big thing?