According to L'Oréal Canada's Chief Retail Officer, Jared MacKay, the NYX brand is "on fire" in this country. NYX is seeing exceptional growth with its freestanding stores, which compliment the brand's wholesale accounts by enhancing brand awareness while featuring expanded product lines and experiences.
Read More“By all accounts, malls are in trouble, at least the ones that don’t cater to higher end shoppers. But this doom and gloom forecast hasn’t stopped NYX Cosmetics, the affordable and highly pigmented makeup brand that launched in 1999, from opening its first ever brick and mortar stores in a series of malls on the east and west coasts, as well as abroad.” Read more at Racked.
Read More“NYX Cosmetics is looking to expand its base of freestanding Canadian store locations, after launching in the Greater Toronto Area (‘GTA’) in the fall of 2015. British Columbia is the next market that the brand will target, according to brand director Rachelle Mladjenovic.” Read more at Retail Insider.
Read More“The new NYX store at the Westfield Valley Fair shopping center in Santa Clara, opened its doors last Friday, promising to be uniquely engaging and digitally advanced. NYX, a makeup brand that was born digital, has a few ideas about how to makeover mall retail. The company said in a media release about the grand opening that ‘the stores bring the passion and innovation of the online beauty world into a bricks and mortar retail environment.’” Read more at Cosmetics Design.
Read More“Toni Ko moved to the U.S. from South Korea when she was 13. She didn’t speak a word of English. By the time she was 25, she had started her own cosmetics business, NYX Cosmetics, a one-woman shop that she grew into a multimillion-dollar international company.” Read more at Cosmopolitan.
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