Posts tagged NYX Cosmetics
How NYX Is Trying to Conquer Your Local Mall

“By all accounts, malls are in trouble, at least the ones that don’t cater to higher end shoppers. But this doom and gloom forecast hasn’t stopped NYX Cosmetics, the affordable and highly pigmented makeup brand that launched in 1999, from opening its first ever brick and mortar stores in a series of malls on the east and west coasts, as well as abroad.” Read more at Racked.

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Experiential Retail: How Industry Leading Cosmetics Brands Are Moving Ahead

“The new NYX store at the Westfield Valley Fair shopping center in Santa Clara, opened its doors last Friday, promising to be uniquely engaging and digitally advanced. NYX, a makeup brand that was born digital, has a few ideas about how to makeover mall retail. The company said in a media release about the grand opening that ‘the stores bring the passion and innovation of the online beauty world into a bricks and mortar retail environment.’” Read more at Cosmetics Design.

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