According to L'Oréal Canada's Chief Retail Officer, Jared MacKay, the NYX brand is "on fire" in this country. NYX is seeing exceptional growth with its freestanding stores, which compliment the brand's wholesale accounts by enhancing brand awareness while featuring expanded product lines and experiences.
Read More“Beauty group L’Oréal is adding to its luxury perfume portfolio with the purchase of Atelier Cologne. Launched in 2009, Atelier Cologne today retails at stores including Neiman Marcus, Sephora, Fortnum & Mason and Galeries Lafayette. Niche perfume is a growing category, causing beauty’s biggest players to scoop up small labels to get in on the ground floor.” Read more at Luxury Daily.
Read More“NYX Cosmetics is looking to expand its base of freestanding Canadian store locations, after launching in the Greater Toronto Area (‘GTA’) in the fall of 2015. British Columbia is the next market that the brand will target, according to brand director Rachelle Mladjenovic.” Read more at Retail Insider.
Read More“David Beckham has signed on as the first global ambassador of L’Oréal-owned Biotherm Homme in a multi-year partnership. The first campaign advertising the brand’s N°1 moisturizer Aquapower will be released in June but, perhaps more excitingly, Beckham will also collaborate on a range of men’s skin-care and grooming products set to launch in 2017.” Read more at Fashionista.com.
Read More“In a world that’s all about return on investment, why would a major marketer invest in a global content hub that carries no branding and no e-commerce — and happily showcases rival brands? L’Oreal — the world’s third biggest marketer, with a $5.3 billion budget, according to the Ad Age Datacenter, has done just that.” Read more at Ad Age.
Read More“While the beauty products firm is already working with Marketel McCann Erickson as its creative ad agency and MEC Canada for media placement, Montreal-based Cossette will be taking on web platform optimization, content development and consumer relationship management.” Read more at Marketing Magazine.
Read More“Sticking the My UV Skin patch on your arm is a cinch. It’s as simple as applying a Band-Aid or a nicotine patch. There’s one crucial difference: This personalized sun protection device has five layers of micron-thin electronics, including near field communication capabilities. But the creators of this particular wearable would just as soon you didn’t think about any of that.” Read more at Fast Company.
Read More“With the recent unveiling of L’Oréal’s wearable UV-monitoring patch, the world of beauty wearables has hit the big time. The market is already filling with wearables designed to monitor health—pulse, blood pressure, blood sugar and more—so beauty wearables are a logical next step. Though L’Oréal may be the first company to bring a beauty wearable to market, there’s plenty more coming down the pike.” Read more at Smithsonian.
“When L’Oréal pitches you on its new wearable, you envision a Wi-Fi-connected makeup compact or some sort of skin-toning helmet. Or maybe a lipstick tube that’s also a USB stick. What you don’t envision is a sticker—a temporary tattoo with teeny, tiny circuits inside. The beauty company has its own tech incubator, run by L’Oréal tech guru Guive Balooch. His team partnered with sensor-maker MC10 and design firm PCH to create a wearable called the My UV Patch.” Read more at Wired.
Read More“Beauty giant L’Oréal has unveiled a smart skin patch that can track the skin’s exposure to harmful UV rays at the technology show CES in Las Vegas. The product will be launched in 16 countries this summer, and will be available for free. It contains a photosensitive blue dye, which changes colour when exposed to ultraviolet light.” Read more at BBC.com.
Read More“The Content Factory enables L’Oréal staffers to create original content for the company’s 35 brands that can be quickly uploaded to digital platforms, whether it be YouTube, Facebook, Instagram, Pinterest, etc. The content can take multiple forms, from video makeup tutorials and product reviews to testimonials and product shots.” Read more at Marketing Magazine.
Read More“Over the past decade, Flowerbomb has earned a spot on the vanities of the most discerning beauty buffs. To celebrate the 10th anniversary of their first fragrance, the Dutch design duo Viktor Horsting and Rolf Snoeren reflect back on the past ten years and what’s in store for the future.” Read more at Forbes.
Read More“The demand for cosmetics and toiletries brands that can counteract the effects of pollution on the skin was once again pushed to the fore at this year’s World Congress of Dermatology (WCD). At the event, L’Oréal brand La Roche-Posay released new studies that confirm how pollution can lead to accelerated visible signs of ageing, especially in those with sensitive skin.” Read more at Cosmetics Business.
Read More“Beauty business L’Oréal is working on flexible, wearable electronics circuits that will not only improve product development, but also transform how women make choices when applying makeup. The move is the latest in a string of steps taken by L’Oréal to push forward its work at the sharp edge of beauty computing and electronics.” Read more at Forbes.
Read More“Michelle Phan has parted ways with L’Oréal, buying her own beauty line from the company. Em Michelle Phan has been sold to Ipsy – a company co-founded by Phan herself. Phan first partnered with L’Oréal as the first official video make-up artist for Lancôme and launched her cosmetics range in 2013. At the launch, she referred to Em Michelle Phan as ‘a dream come true.’” Read more at Cosmetics Business.
Read More“Unsurprisingly for a company started in 1909, L’Oréal realized last year that it had some legacy IT issues, including dated technology used by hundreds of sales representatives across Canada. [...] L’Oréal Canada launched an initiative in Q1 2014 to put updated, agile, mobile IT into the hands of its sales staff. After giving the effort the suitably glamorous name of Project Metropolis, L’Oréal Canada conferred with some of its IT partners, Microsoft, HP and Salesforce.” Read more at IT Business.
Read More“The L’Oréal brand, based in Redmond, Washington, has begun a campaign to market its Alpha Fit tool to men with and without beards. Equipped with data from a recent Harris poll about men’s face washing habits, the device maker is set to add its name to the growing list of men’s grooming brands.” Read more at CosmeticsDesign.com.
Read More“Behind the scenes, at the headquarters of L’Oréal Paris, Lancôme’s parent company, [Lupita] Nyong’o’s appointment signaled a broader effort by the cosmetics giant to stay ahead of consumer demand by placing diversity and globalization at the center of its strategy. [...] One of the keys to this strategy is L’Oréal chemist Balanda Atis, who created the (literal) foundation for Nyong’o’s Lancôme campaign and now heads L’Oréal’s Women of Color Lab in Clark, New Jersey.” Read more at Fast Company.
Read More“L’Oréal is supporting the Red Cross’ humanitarian effort for refugees in France. The world’s largest beauty company will back the organization, which is helping welcome the migrants to the country, by donating hygiene and skin-care products for adults (including hair-and-shower gels, body creams and hair-care products) and for children (such as hair-and-shower gels, body gels, hair care and wipes).” Read more at WWD.
Read More“Urban Decay has inked its first ever celebrity designer collaboration, a limited-edition collection with Gwen Stefani. Stefani is no stranger to Urban Decay and its parent L’Oréal—she served as a spokeswoman for L’Oréal and is a longtime fan of Urban Decay’s creator, Wende Zomnir. Stefani and Zomnir, who met when Stefani’s group No Doubt and Urban Decay were emerging, admired each other’s spirit for ‘making waves,’ in their respective industries.” Read more at WWD.
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