Instagram Drives Anastasia Beverly Hills’ Sales

“Talk about David outwitting Goliath: Anastasia Beverly Hills is the most liked beauty brand on Instagram by far. For the second quarter of 2015, Tribe Dynamics estimated Anastasia Beverly Hills’ earned media value on the social media platform was $46.5 million, versus $26.4 million for MAC and $17.2 million for Too Faced.” Read more on WWD.