It looks like Benefit Cosmetics is surpassing Anastasia as the top spot in the brow category, thanks to social media and a slew of new products.
Read MoreA growing number of male bloggers are now holding court before millions of beauty obsessives across social media, gender norms be damned. Jeffrey Star, a former MySpace it-boy, regularly sells out of his signature lipsticks. Meanwhile, makeup artists Manny Gutierrez and Patrick Simondac command loyal fandoms that, combined, add up to 5.2 million on Instagram alone. Read more at Digiday.
Read MoreThe Lush TV channel would mix its existing content to fit audience habits at the different times of day. For example, mornings would include shorter two-minute clips to suit commuters, mid-afternoon would have content that can be viewed without sound (i.e., during work), and evenings would showcase Lush’s longer documentaries like The Fox Project. Read more at Digiday.
Read MoreSince basically forever the celebrity beauty industry was, like the Hollywood industry it serves, nearly impossible to break in to. If you got in, you would assist for years to prove yourself and build a reputation. Along the way, a critical lesson to be learned was set etiquette. And perhaps the number-one rule when dealing with celebs was: Privacy above all and no cell phones. Read more at E Online.
Read More“The Estée Lauder brand is using 360-degree video to take viewers on a tour of Smashbox Studios, the fashion photography studio in Los Angeles’ Culver City, where the brand was born. The famed 25,000-square-foot space has served as the venue for innumerable fashion ad campaign and magazine cover shoots since the studio was founded in 1990. So featuring it in the brand’s digital strategy was a no-brainer, said Ginny Chien, executive director of global digital and consumer marketing at Smashbox.” Read more at Glossy.
Read More“Sephora is the latest beauty brand to branch out on Instagram, launching a spinoff account for The Sephora Collection, a line of cosmetics. The Sephora Collection account, quietly launched last month, has 9,000 followers, a drop in the bucket compared to Sephora’s 8.5 million followers.” Read more at Glossy.
Read More“Sanders is the latest in the trend of many brands signing on influencers to drive awareness and engage in conversations with consumers. She joins model Rosie Huntington-Whiteley, the current face of hair and body for the fast-growing brand. The Curl Collection is in tune with the current stream of curl-friendly products as women embrace textured hair.” Read more at WWD.
Read More“Burberry is taking to Pinterest to launch its latest beauty product, aiming to capitalize on the platform’s 38.5 million monthly unique viewers in the space. In tandem with the launch of Cat Lashes, the brand’s new mascara that launches today, Pinterest will begin to generate custom boards for users populated with Burberry Beauty content and product.” Read more at WWD.
Read More“Urban Decay, NYX, and now IT Cosmetics: L’Oréal recently made a series of strategic acquisitions in the United States with the aim to adapt itself to a changing beauty market where the explosion of social media and e-commerce may reshuffle the positions of all global players.” Read more at Premium Beauty News.
Read More“Social media is incredibly powerful. If you can scroll past the never-ending pet and celebrity memes, you’ll find something that’s unified people and given birth to communities that have empowered its members to become agents of change. Take the hashtag, #blackgirlmagic for example.” Read more at Allure.
Read More“Scroll through Pür Cosmetics’ Instagram feed, and you’ll find images of eye shadow cut creases, contouring, and matte liquid lipstick galore, as well as memes (‘There’s just something you can’t trust about a person who doesn’t like guacamole or makeup’) and artsy product flat lays. Another buzzy new internet-spawned makeup line a la Colourpop? Nope. Pür, a former mineral makeup brand that used to hawk itself on HSN, is a 15-year-old brand looking for a new audience.” Read more at Racked.
Read More“Although ‘Instagram face’ isn’t a coined phrase yet, makeup artists recognize the app’s aesthetic when they see it, and most of them hate it. You’ve most likely seen Instagram faces before. They may appear in your Instagram ‘popular’ feed, showing people with cartoon-smooth skin, perfectly defined flicky eyeliner, cheekbones carved like marble, and strobing so shiny it creates what one makeup artist jokingly described to me as ‘C3PO cheek.’” Read more at NYMag.com.
Read More“The beauty giant, which announced the news on Snapchat last week, invited followers to shop a slew of popular cosmetics featured in its latest story by taking a screenshot of desired items. As a growing number of retailers establish a strong presence on the photo-sharing app, finding new ways to fuel impulse purchases among younger fans and drive additional mobile commerce revenue will likely be top-reaching goals.” Read more at Luxury Daily.
Read More“In a bid to reach new consumers, Revlon is partnering with social media influencer and nail artist Chelsea King, who will serve as the brand’s first-ever Revlon Nail Expert. King has more than 100,000 followers for her Instagram account, @chelseaqueen, where she posts photos of colorful, often patterned nail designs.” Read more at WWD.
Read More“While boundary-pushing in his own right, Alannized is part of a larger beauty movement—an expanding community of male-identified digital stars who showcase their expertise on themselves. And their rapidly growing followings, totaling in the millions, evidence the power of their influence, from Instagram to YouTube channels where fans of all genders can watch them transform.” Read more at Marie Claire.
Read More“Today, Condé Nast announced that it will be launching a ‘new, socially-led beauty franchise,’ called #TheLookIs. According to a release, the project will debut in September online and in October print issues. Beauty editors from Allure, Glamour, Vogue, Teen Vogue, Self, Brides, W and Vanity Fair will take turns curating #TheLookIs.” Read more at Racked.
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