It looks like Benefit Cosmetics is surpassing Anastasia as the top spot in the brow category, thanks to social media and a slew of new products.
Read More“Anastasia Soare and her company Anastasia Beverly Hills—which originally launched as a brow product brand in 1998—are now the undisputed beauty queens of Instagram. According to WWD, the brand has the highest earned media value on the platform.” Read more at Fashionista.com.
Read More“Anastasia Beverly Hills, launched in the late 1990s by mother-daughter duo Anastasia and Claudia Soare, doesn’t have the brand awareness of peers like Mac and Benefit. What it does have, however, is the most followed Instagram beauty account on the platform, with 7.5 million followers. The beauty industry average is 1.4 million followers.” Read more at Digiday.
Read More“Talk about David outwitting Goliath: Anastasia Beverly Hills is the most liked beauty brand on Instagram by far. For the second quarter of 2015, Tribe Dynamics estimated Anastasia Beverly Hills’ earned media value on the social media platform was $46.5 million, versus $26.4 million for MAC and $17.2 million for Too Faced.” Read more on WWD.
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