“Sephora is the latest beauty brand to branch out on Instagram, launching a spinoff account for The Sephora Collection, a line of cosmetics. The Sephora Collection account, quietly launched last month, has 9,000 followers, a drop in the bucket compared to Sephora’s 8.5 million followers.” Read more at Glossy.
Read More“Scroll through Pür Cosmetics’ Instagram feed, and you’ll find images of eye shadow cut creases, contouring, and matte liquid lipstick galore, as well as memes (‘There’s just something you can’t trust about a person who doesn’t like guacamole or makeup’) and artsy product flat lays. Another buzzy new internet-spawned makeup line a la Colourpop? Nope. Pür, a former mineral makeup brand that used to hawk itself on HSN, is a 15-year-old brand looking for a new audience.” Read more at Racked.
Read More“Although ‘Instagram face’ isn’t a coined phrase yet, makeup artists recognize the app’s aesthetic when they see it, and most of them hate it. You’ve most likely seen Instagram faces before. They may appear in your Instagram ‘popular’ feed, showing people with cartoon-smooth skin, perfectly defined flicky eyeliner, cheekbones carved like marble, and strobing so shiny it creates what one makeup artist jokingly described to me as ‘C3PO cheek.’” Read more at NYMag.com.
Read More“While boundary-pushing in his own right, Alannized is part of a larger beauty movement—an expanding community of male-identified digital stars who showcase their expertise on themselves. And their rapidly growing followings, totaling in the millions, evidence the power of their influence, from Instagram to YouTube channels where fans of all genders can watch them transform.” Read more at Marie Claire.
Read More“Many a make-up trend has been catapulted into make-up bags thanks to Instagram: contouring, strobing, baking, sandbagging, the cut-crease and don't get me started on the array of body contouring doing the rounds. These aren't necessary ‘new’ techniques (although they may have been given a new name and taken to extremes) but the thing is, everyone's starting to do them.” Read more at The Debrief.
Read More“Starr has 1.3 million Instagram followers and over 800,000 YouTube subscribers. He just landed his first-ever beauty collaboration, a nail polish collection for Sephora’s Formula X brand, which features three pink polishes.” Read more at Fashionista.com.
Read More“The account (@Trendmood1) is operated by Sophie Shab, an L.A.-based makeup artist who has made it her mission to share beauty-product news first — as in, well before the products have even hit store shelves.” Read more at Refinery29.
Read More“Kinks, coils and curls are not a new trend. In recent years, more and more people have shunned wigs, hair weaves and chemical relaxers, returning to the more natural, born-with-it look of past decades. Chemical relaxer sales are plummeting by the millions, NBC News reports, and with that, a slew of social media accounts aimed at naturalistas (and naturalistos) have surfaced, taking the world of Instagram by storm.” Read more at People.
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“Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2. Lancôme finished in third place overall with a score of 144, close to top-ranked Urban Decay’s 149, and is just one of five brands overall and the only luxury brand to be designated ‘Genius.’ Beauty marketing has become more sophisticated with digital marketing, and the growth of ecommerce ensures that it will continue to be competitive.” Read more at Luxury Daily.
Read More“Anastasia Beverly Hills, launched in the late 1990s by mother-daughter duo Anastasia and Claudia Soare, doesn’t have the brand awareness of peers like Mac and Benefit. What it does have, however, is the most followed Instagram beauty account on the platform, with 7.5 million followers. The beauty industry average is 1.4 million followers.” Read more at Digiday.
Read More“Social-media platforms like Instagram and YouTube have changed the way that brands market and consumers purchase, and have even created a demand for products specially made to suit a social-media-savvy lifestyle. Does all this mean the age of traditional media, makeup counters, and big-money ad campaigns is a thing of the past?” Read more at Refinery29.
Read More“In days, New York Fashion Week will inspire a burst of beauty trends. But are the runways still the best place to source fresh ideas? Some would argue that Instagram has supplanted some of fashion week’s influence. This summer, at least, Instagram has driven the makeup conversation. Self-made beauty gurus like @Belladelune and @heidimakeupartist have enticed their followers to try ‘clown contouring,’ ‘baking’ and ‘strobing.’ Even if the terms sound new, the methods sometimes are not.” Read more at The New York Times.
Read More“Talk about David outwitting Goliath: Anastasia Beverly Hills is the most liked beauty brand on Instagram by far. For the second quarter of 2015, Tribe Dynamics estimated Anastasia Beverly Hills’ earned media value on the social media platform was $46.5 million, versus $26.4 million for MAC and $17.2 million for Too Faced.” Read more on WWD.
Read More“There was the ticket itself—which cost $500, not even for the best seat in the house—a few nights at the Sunset Tower, plus airfare from Sweden. All told, Linda Mehrens spent about $8,000 to watch Kim Kardashian get her makeup done on a Saturday last month. Credit Instagram. The social media platform has made women around the world aspire to the reality star's glamorous look. And it's helped catapult makeup artists from what was a position of relative obscurity in the 20th century to their own kind of celebrity today.” Read more at The Los Angeles Times.
Read More“Benefit Cosmetics has seen an uptick in customers who enter the store in search of specific products they’ve seen on the brand’s Instagram account. As a result Benefit, one of the members of the ‘millionaires club’ (brands with more than a million followers on Instagram) is part of a growing number of fashion and beauty brands that are betting their social marketing dollars and resources on Instagram over any other platform.” Read more at Digiday.
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