You might assume there is little connection between the techies beavering away in California’s Silicon Valley and your daily beauty regime. But you’d be wrong; their endeavours are playing a big part in shaping what we as consumers buy – for the most part without our even knowing it. Read more at The Telegraph.
Read More“In January the mobile makeover and beauty social-sharing app YouCam Makeup crossed the 100 million download threshold for IOS and Android, cementing its place as the number one makeover app in the world. That would be a feat for any mobile brand, but it’s an especially impressive one considering it hadn’t even celebrated its second birthday yet.” Read more at Racked.
Read More“Mobile technologies have revolutionized how we search for, try on and shop for beauty products and services. Technological advances mean beauty apps can now be used as personal beauty consultants that allow consumers to virtually try on products, analyze their own skin and schedule on-demand beauty services, all from their mobile devices.” Read more at Forbes.
Read More“Covergirl’s BeautyU app uses facial scanning and tracking to identify users’ skin tones and apply makeup looks in real-time using the front-facing camera. It also asks a series of detailed questions in its mobile ‘consultation’ to get a better handle on the user’s preferences, like ‘what’s your skin type?’ and ‘what’s the one makeup item you can’t live without?’” Read more at Digiday.
Read More“Beauty consumers—heavy buyers in particular—are typically looking for an experience in their shopping as much as a way to cover a blemish or look more refreshed, and these companies specialize in delivering that experience through technology.” Read more at Drug Store News.
Read More“The Honest Company, Jessica Alba’s e-commerce startup best known for its eco-friendly baby products, expanded this fall with the launch of Honest Beauty – a beauty line that continues the company’s mission to offer products with fewer harsh chemicals. Now that line of products has its own mobile shopping application, with today’s debut of Honest Beauty for iOS, an app that lets you both shop and receive makeup tips and tutorials from Alba and others.” Read more at TechCrunch.
Read More“From the makers of ShadeScout now comes a new app for the world of augmented reality. ShadeScout Nails is the best way to shop for nail polish because it allows you to find the exact shade that you want, whenever you come across it. Want a polish to match your latte and take your Instagram feed to the next level? This app can make it happen.” Read more at Bustle.
Read More“The famous sisters are continuing toward world domination, today each launching personal apps in the iTunes app store and Google Play. The subscription-based apps, which cost $2.99 a month, are tailored to each sister’s brand and image. Through them, you’ll get a glimpse into their lives—and that includes access to their beauty, fashion, and fitness routines and inspirations.” Read more at Allure.com.
Read More“Last year, L’Oréal launched an app called Makeup Genius to let women virtually try on cosmetics. China has been a massive market for the app, bringing 4.7 million of its total 14 million downloads. That’s partly because of the size of the country’s internet population: 668 million people, with 594 million of those going online with mobile devices, according to official figures from the China Internet Network Information Center. And it’s also because it allows curious young women to try out heavier makeup, which is still uncommon in China.” Read more at Ad Age.
Read More“LVMH-owned Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.” Read more at Luxury Daily.
Read More“Shoppers Drug Mart is reinventing its 15-year-old Optimum loyalty program for the digital generation, introducing a new app capable of delivering personalized offers and rewards to the mobile devices of its approximately 10 million annual users.” Read more at Canadian Grocer.
Read More“As beauty-product sales increasingly move online, Ulta Beauty has launched a slew of technologies to improve its service and boost sales. Dave Kimbell, the company’s chief merchandising and marketing officer, explains how Ulta is using apps, data, YouTube, Google and a digital dossier to make shopping more immediate, personal and fun and customers more loyal.” Read more at Chicago Tribune.
Read More“Mobile digital technology isn’t about portability, it’s about activity: tweeting while meeting, shopping while shopping, posting while hosting, etc. Personal care and beauty brands that cater directly to the fast-paced digital consumer will win in this space.” Read more at Cosmetics Design.
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