“Sephora is the latest beauty brand to branch out on Instagram, launching a spinoff account for The Sephora Collection, a line of cosmetics. The Sephora Collection account, quietly launched last month, has 9,000 followers, a drop in the bucket compared to Sephora’s 8.5 million followers.” Read more at Glossy.
Read More“The beauty giant, which announced the news on Snapchat last week, invited followers to shop a slew of popular cosmetics featured in its latest story by taking a screenshot of desired items. As a growing number of retailers establish a strong presence on the photo-sharing app, finding new ways to fuel impulse purchases among younger fans and drive additional mobile commerce revenue will likely be top-reaching goals.” Read more at Luxury Daily.
Read More“Sephora, owned by French luxury conglomerate LVMH, first opened in Canada in 2004 and now has 60 stores across the country. Its corporate culture became much more focused on change and innovation after failing to win over consumers when Sephora opened in the U.S. 17 years ago.” Read more at Financial Post.
Read More“Paris based beauty retailer Sephora (operating under the LVMH corporate umbrella) is in the process of expanding its Greater Toronto Area (GTA) operations in an effort to dominate and gain market share. Sephora's 'Toronto Takeover', as it's being called, includes new store openings as well as store renovations and expansions.” Read more at Retail Insider.
Read More“LVMH-owned, Paris-based cosmetics retailer Sephora will relocate its Bloor Street West store in Toronto to a nearby retail space this summer. The new store is currently under construction. The new two-level Sephora flagship will measure about 8,900 square feet.” Read more at Retail Insider.
Read More“The beauty retailer is kicking off a new program this year called Sephora Accelerate, which will put 10 early-stage start-ups through a bootcamp at its San Francisco headquarters, provide them with mentorship and give them a stage to present at a demo day in August.” Read more at Fashionista.com.
Read More“In the beauty industry, most brands are focused on newness, or the illusion of it. But Gabriela Hernandez's obsession with the past is singular, and even questionable from a popular business perspective. For Hernandez, who founded her company Bésame in 2004, product development begins not with trend forecasting, but with trips to antique stores, estate sales and museum archives.” Read more at Fashionista.
Read More“The heart of the store are these beauty workshops where Sephora can host communal beauty tutorials at 12 different stations. Each station is equipped with USB ports, an iPad, and WiFi, which allows employees to walk customers through beauty workshops and existing technologies, like Sephora’s Color IQ, Fragrance IQ and Skincare IQ, will play more prominently in the store design.” Read more at Racked.
Read More“For over a decade, Parisian makeup brand Black Up has been providing French women of color with luxury beauty products, and starting today, it’s officially available at Sephora. While brands like Milani and Iman have concentrated on foundation shade matching, Black Up is the first makeup company solely dedicated to enhancing darker skin tones.” Read more at NYMag.com.
Read More“What happens when a retailer encourages customers to buybuybuy in order to rack up rewards points for a special event, and then that event turns out to be a massive disappointment? If you’re the super-loyal, big-spending Sephora customers who tried to take part in the beauty retailer’s recent Epic Rewards promotion, you pack up all of your recent purchases and bring them back to the store.” Read more at Consumerist.
Read More“Sephora is one of the latest brands to launch an innovative campaign on the platform. Instead of attempting to lure millennials with contests or product previews, Sephora is choosing the strategy with a proven track record: influencers. The retailer tapped it-girl, DJ, and founder of Beautified Hannah Bronfman to record a day in her life, through the lens of beauty and cosmetic products.” Read more at L2.
Read More“The beauty industry has seen success in subscription services that offer trial-sized products for a set monthly price, through the likes of Birchbox and LVMH-owned Sephora’s upcoming version, Play! by Sephora, which all promise to expose consumers to new brands and items they may have been unfamiliar with previously. Although the added exposure is unlikely to harm a beauty brand’s high standing reputation, does the luxury market have space for a high-end experience with a steep discount presented as a trial?” Read more at Luxury Daily.
Read More“While buying an Armani foundation at Sephora will set you back $62, and a Tom Ford fragrance another $140, the beauty retailer is now offering up its goods for a tantalizingly low price — $10 a month. Yep, Sephora is getting into the subscription box business.” Read more at Fashionista.com.
Read More“LVMH-owned Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.” Read more at Luxury Daily.
Read More“When Sephora launched in the U.S. in 1998, it radically changed the cosmetics buying experience, replacing the controlled department store counter transaction with a hands-on, candy store-style field day for makeup lovers. In recent years, the brand has aggressively integrated digital and in-store retail, and today opened its new Innovation Lab.” Read more at Fast Company.
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