Ruby Woo, Heroine, Candy Yum-Yum, and more are getting the fragrance treatment
Read MoreGwyneth Paltrow, the Oscar-winning actress turned online lifestyle guru, is in a familiar environ: the promo junket. Except the project she’s hocking today isn’t a new feature film; it’s Goop’s first-ever fragrance, simply called Edition 01 Winter. My first question: What is more grueling, forging a career in Hollywood or an online business in the tech world? Read more at Vanity Fair.
Read MoreOver the past few decades, putting out a signature perfume has become a standard move for any celebrity — but who remains the most dominant in the fragrance industry? Here are some hints: It’s not Beyoncé. It’s not Taylor Swift. It’s not even Kim Kardashian. It’s Britney... Read more at Racked.
Read MoreLVMH Moët Hennessy Louis Vuitton is pleased with what it called “quite solid” sales growth from July through September that exceeded the results from the first half of 2016. The French luxury conglomerate saw comparable sales in the most recent quarter increase by six percent, and in the first nine months of the year by five percent to €26.3 billion (about $29 billion). Read more at Fashionista.
Read MoreUntil the middle of the 20th Century, there was no such thing as a women's or a men's fragrance—there were only fragrances. In reality, the only thing that matters in a fragrance is whether or not you like the smell. And more and more, fragrance manufacturers are embracing to that old-school philosophy. Read More at Esquire.
Read MoreWith 950 out of 1,000 new niche launches gender-free, gender-specific fragrances are starting to smell passe: “Traditional sexist messaging just does not resonate with younger consumers the way it has previously.” Read more at Pret-a-Reporter.
Read MoreBrands are more than willing to invest the time and money. “Perfume videos launched online definitely lead to online sales,” said Alexandre Choueiri, the president of international designer collections at L’Oréal USA. One of the brands he oversees, YSL Black Opium, had a surge in sales after a short film by Harmony Korine went live on YSLBeauty.com and Sephora.com in February 2015. Read more at The New York Times.
Read MoreIn 2014, the overall sales were $19.3 billion, with fragrance accounting for 48.7 percent and, in 2013, $17.5 billion and fragrance, 50.8 percent. The decline in the percentage of fragrance sales, which can be attributed to factors including a decrease in disposable income in some countries, has been a wake-up call to businesses. Read more at The New York Times.
Read MoreAs the founder of two fragrance brands, Jo Malone has been immutably associated with perfume for a couple of decades. So it’s not surprising that the print editions of her autobiography —"Jo Malone: My Story," to be published in Britain this week by Simon & Schuster, with an American release due next month — have a fragrant twist: A page near the front is treated with Pomelo, a crisp, citrus-based scent from her Jo Loves collection, which will waft softly upward to the reader. Read more at The New York Times.
Read MoreSince its 2006 founding, Le Labo has carved out a fiercely loyal following by breaking with every convention the fragrance business has. It turned its nose up at the likes of Sephora in favor of selling at its own stores. The brand has no paid celebrity endorsers—no marketing to speak of, really. Its prices are essentially double that of mainstream brands. Read more at AdWeek.
Read More“In September, Louis Vuitton will start selling the eagerly-awaited range in 473 stores internationally, each costing $240, with scents ranging from floral to oud and leather. After a failed attempt to launch a fragrance in 1946, this time round, the luxury fashion brand has called upon the expertise of third-generation perfumer, Jacques Cavallier Belletrud, as well as setting up a new base in Grasse.” Read more at Refinery29.
Read More“With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes. While these new scents have been brought to market with strong media and promotions, consumers are seemingly uninterested in purchasing anything but their personal favorites.” Read more at Luxury Daily.
Read More“Slap a famous name on a fragrance and there you have it, a product that scoops millions. Ever since Givenchy created his first perfume L’Interdit for Audrey Hepburn in 1957, the formula of selling celebrity fragrances worked well. Fans from all over the globe were willing to wait in line for hours to ensure that they would go home with a piece of their idol. But those days seem long gone.” Read more at Basenotes.
Read More“The worldwide exclusive license agreement with Shiseido comes after Dolce & Gabbana parted ways with Procter & Gamble in January, after the CPG conglomerate merged its beauty brands with competitor Coty’s portfolio.” Read more at Luxury Daily.
Read More“Beauty group L’Oréal is adding to its luxury perfume portfolio with the purchase of Atelier Cologne. Launched in 2009, Atelier Cologne today retails at stores including Neiman Marcus, Sephora, Fortnum & Mason and Galeries Lafayette. Niche perfume is a growing category, causing beauty’s biggest players to scoop up small labels to get in on the ground floor.” Read more at Luxury Daily.
Read More“Phlur is online only, and allows you to try its unisex fragrances at home so you can smell how they develop on your skin over the day. It claims to offer a product on par with the niche, high-end labels you find at upscale shops such as Barney’s New York—only much cheaper.” Read more at Quartz.
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