Brands are more than willing to invest the time and money. “Perfume videos launched online definitely lead to online sales,” said Alexandre Choueiri, the president of international designer collections at L’Oréal USA. One of the brands he oversees, YSL Black Opium, had a surge in sales after a short film by Harmony Korine went live on YSLBeauty.com and Sephora.com in February 2015. Read more at The New York Times.
Read More“French apparel and accessories house Louis Vuitton is returning to the fragrance sector after a decades-long hiatus. Les Parfums Louis Vuitton is expected to go to market in September, after more than four years of research and development.” Read more at Luxury Daily.
Read More“The Kendo division of LVMH Moët Hennesy Louis Vuitton has landed a deal with Rihanna, one of the hottest-selling celebrities in the world of licensing, to do a complete makeup collection. As one veteran cosmetics executive observed, ‘everything with her is off the charts.’ Estimates of what LVMH may have paid to make the deal run as high as $10 million.” Read more at WWD.
Read More“It’s fitting that Burberry’s first major campaign on Snapchat is for a fragrance, as fragrances present an opportunity to get young consumers to buy into a luxury brand. But this brilliantly executed campaign also denotes a serious long-term investment in Snapchat from Burberry. Brands generally use content to market their products, but here it’s the other way round. Snapchat codes on Mr. Burberry bottles allow people to scan for more Snapchat content.” Read more at Marketing Magazine.
Read More“Ms. Coddington is well known to those in the fashion industry—and indeed many outside of it, thanks to a fabulously upstaging turn in the 2009 documentary The September Issue and the memoir, Grace, that followed it—as one of the driving forces of Vogue. Ms. Coddington has spent more than 25 years at the magazine, styling its most lavish shoots.” Read more at The New York Times.
Read More“The actor, who quietly launched a skincare line last year, sounds downright passionate about his mission to mentor and moisturize mankind, and the fragrance smells a heck of a lot better than a celebrity scent has a right to.” Read more at the Los Angeles Times.
Read More“Look out Kardashian Beauty, Kylie Cosmetics is coming for you. The youngest entrepreneur of the Kardashian Jenner family is moving full steam ahead with her soon-to-be beauty empire. After releasing two wildly successful collections of her permanently sold out Lip Kits, Kylie Jenner has the next phase of her flourishing brand centered in the cross hairs: more makeup.” Read more at Harper’s Bazaar.
Read More“Alexander Wang has won back the use of his name from an unrelated party, Etincelle Paris, who had registered the Alexander Wang mark in Class 3 - the class of goods that extends to perfumes and cosmetics. Wang launched his eponymous label in 2007 and registered his brand name in the classes of clothing and leather goods. When he attempted to register the name in classes including jewellery, cosmetics and fragrances in 2012, he was prevented due to Etincelle's existing registration.” Read more at British Vogue.
Read More“It sounds like the start of a joke: A rock star and a Harvard business school student team up and start a beauty blog. But Beauty Lies Truth is a real site started by Alexis Krauss, one half of the band Sleigh Bells, and Harvard Business School student Jessica Assaf. Their goal? To advocate for a beauty industry that is inclusive to getting dolled up, but with makeup that has safer and more natural ingredients. Assaf and Krauss research labels and test products, offering themselves up as guinea pigs.” Read more at Fast Company.
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“Crooner Michael Bublé will enter the fragrance market in Summer 2016. The scent, Bublé’s first, will launch globally in around 30 countries—the first batch including the United States, Canada, Germany, the United Kingdom and Australia, and expanding to South Asia later in the year.” Read more at WWD.
Read More“Estée Lauder’s new lineup—which industry sources estimate could reach first-year retail sales of $60 million in North America—follows an effort that began in November 2014, when the brand revealed social media sensation Kendall Jenner as its newest face. Since then, Lauder has also signed cool-girl beauty blogger Irene Kim and increased its digital presence on its own Web site and multiple platforms.” Read more at WWD.
Read More“‘Juice Beauty had been in a place to hire what we call a Triple A List celebrity partner for a long time,’ Behnke says. ‘But I couldn’t help feeling, That’s not us. We wanted someone who could actually walk the walk of our brand… and Gwyneth embodied not only the entrepreneurial spirit and business savvy we were looking for, but also the true passion for clean, but fun, living.’” Read more at Forbes.
Read More“Lam, an overachiever, just launched 10 fragrances under the moniker of Derek Lam 10 Crosby, which is interesting for several reasons. Rather than just launching a pricey scent pillar, he chose to go with 10 different scents.” Read more at Fashionista.
Read More“Radio personality and television host Ryan Seacrest is planning to launch a new skincare line for men. Seacrest has teamed with Beverly Hills dermatologist Dr. Harold Lancer on an exclusive partnership and new venture to launch the line in late 2016. Ryan has been a longstanding patient of Lancer, who has had many celebrities as patients, according to Lancer Skincare LLC.” Read more at L.A. Biz.
Read More“MAC Cosmetics is looking to a celebrity from its past to add a jolt to its holiday business. The color cosmetics brand has inked a deal with burlesque star Dita Von Teese to launch a new lipstick shade bearing her name on Dec. 9 in all MAC locations, including maccosmetics.com.” Read more at WWD.
Read More“Burberry is hoping a male lover can help in the ongoing turnaround of its beauty business. The British luxury brand will unveil its latest men’s fragrance, Mr. Burberry, in April in the latest phase of its strategy to build a major beauty business in-house after taking back its fragrance and cosmetics licenses two years ago from Inter Parfums. The plan is a risky one — and not without its doubters in both the beauty and financial worlds — but the category was actually one of the few standouts in Burberry’s first-half results earlier this month that were otherwise dismal and saw the company’s shares plummet by more than 12 percent in a single day.” Read more at WWD.
Read More“With the launch of her first Pat McGrath-branded color item, Gold 001, the superstar makeup artist is firing an opening shot into the competitive color cosmetics space, with plans to launch a full Pat McGrath cosmetics line, most likely in late 2016. The first product, Gold 001, is being launched under the Pat McGrath Labs moniker exclusively at patmcgrath.com at noon Thursday.” Read more at WWD.
Read More“The grail item from Jeremy Scott’s spring 2016 capsule collection for Moschino (which was released immediately after the show walked the runway in Milan) was an ocean blue iPhone case that clearly resembled a bottle of Windex — and, it turns out, the bottle of the brand’s newest fragrance, called Fresh. The typically kitschy collection from the Italian house used a number of mundane items from daily life and pop culture as clothing or accessories.” Read more at Fashionista.com.
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