Women founders, entrepreneurs, and CEOs are helming interesting new brands in the industry, carving out a substantial role for the presence of independent product lines in a world long dominated by large corporate conglomerates. Read more at Yahoo.
Read More“For 2016 there are two key areas beauty companies need to target with their digital investments: the continuing shift towards personalised, health-orientated beauty and the growing impact of niche brands.” Read more at Euromonitor.
Read More“That Francesco Clark—who was paralyzed from the neck down in 2002 after diving into the shallow end of a swimming pool—possesses an almost superhuman strength like his hero Christopher Reeve is well known. But it is his equally strong vision that has made his brand, Clark’s Botanicals, a key indie skin-care player.” Read more at WWD.
Read More“Too Cool for School’s offerings are made all the more distinctive by its packaging. The brand has made it a point to commission different artists to design each of its ranges. It’s signature 'Dinoplatz' range features illustrations by the painter/architect Hatori Sando, who has been a recurring collaborator.” Read more at Wallpaper.
Read More“Although indie brands were estimated to have accounted for 7.3% of the total market in 2014, what is really eye-opening is the fact that Kline estimates indie companies delivered an average growth rate of 19.6% from 2013 to 2014.” Read more at Cosmetics Design.
Read More“According to the Kline researchers, one of the biggest reasons for the indie players’ success has been the power of engagement with consumers with these standout products, and much of that has come through social media. Social media tools such as Twitter, Facebook and Instagram have become a ‘cost-effective way of promoting a brand’ heightening a company’s ability to connect with a consumer on a very personal level.” Read more at Cosmetics Design.
Read More“Cutting edge indie cosmetics brands have been leading the way in industry growth over the past few years, which explains why larger multinationals have been lining up to incorporate them into their portfolios. In the US brands such as GlamGlow, NYX, Le Labo, Ren, and Dermalogica are amongst the most prominent names that have been bought up in recent years.” Read more at CosmeticsDesign.com.
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