In a few short years, the rise of smartphones has transformed the way people socialize, consume content and shop. According to market research company TNS, the average millennial spends around 3.2 hours a day tuned into their mobile device. This constant digital connection is also affecting how shoppers interact with salespeople, including beauty advisors.
Read MoreCall it the Cara Delevingne effect: New data from global market research firm Mintel has found that multi-outlet sales of eyebrow cosmetics stateside are expected to rake in twice as much this year as they did in 2010, growing from US$71.3 million to an estimated US$142.7 million in five years. The company’s Color Cosmetics US 2015 report also shows that 25 percent of American women use eyebrow pencils, while 19 percent wear brow makeup (such as tints) on a regular basis.
Read MoreIn an ongoing survey of 1,200 U.S. adults, The Integer Group and M/A/R/C Research study the behaviour of beauty shoppers, paying particular attention to where they buy, how they’re shopping and their expectations of service, quality and price, on both a brand and retail level. Here, some surprising results from their most recent survey.
Read MoreBrandSpark’s Canadian Shopper Study quizzes consumers about what they buy and why. Here, new stats on their behaviour in the beauty aisles.
Read MoreSun-starved Canadians love a beachy glow—even if it means having to fake it. According to the latest Canada BeautyTrends research from The NPD Group, sales of self-tanning products grew by 26 percent in 2014.
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