Benefit Challenges Anastasia for Brow Brand Crown

It looks like Benefit Cosmetics is surpassing Anastasia as the top spot in the brow category, thanks to social media and a slew of new products.

headlinesCosmetics MagazineNovember 28, 2016Benefit Cosmetics, brows, social media, Anastasia Beverly Hills

Early Reads on Snapchat Lenses Show Success for Urban Decay and Benefit

“What does it take for beauty brands to win on Snapchat? Urban Decay and Benefit Cosmetics lenses that ran on the platform last week provide clues into creating a lasting impact from ephemeral content.” Read more at WWD.

headlinesCosmetics MagazineJune 29, 2016Snapchat, social media, Benefit Cosmetics, Urban Decay

Benefit’s Cheeky New Digital Redesign Targets Millennials on the Move

“Benefit Cosmetics’ quirky, feel-good tone has won it plenty of fans across social media. And now with a brand new responsive site redesign, its bevy of ‘benebabes’ can expect the same youthful irreverence across its digital properties. The LVMH-owned beauty brand this week unveiled new websites in the U.S., U.K., France and Germany, revamping its existing e-commerce offering. The brand hired Huge to help it boost sales on digital channels, and cater to its young, international, mobile-savvy audience.” Read more at Digiday.

headlinesCosmetics MagazineFebruary 1, 2016Benefit Cosmetics, digital, e-commerce, millennial

Why Fashion and Beauty Brands Love Instagram

“Benefit Cosmetics has seen an uptick in customers who enter the store in search of specific products they’ve seen on the brand’s Instagram account. As a result Benefit, one of the members of the ‘millionaires club’ (brands with more than a million followers on Instagram) is part of a growing number of fashion and beauty brands that are betting their social marketing dollars and resources on Instagram over any other platform.” Read more at Digiday.

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