The beauty industry is so focused on millennials because there’s a lot of money to be made there. According to the Pew Research Center, millennials are now the biggest living generation in the US. They are 75.4 million strong, compared to 74.9 million Boomers and a paltry 66 million Gen X’ers. Read more at Racked.
Read MoreGen Beauty, as it is fondly and familiarly called by fans and organizers alike, is sponsored by Ipsy, YouTube vet Michelle Phan’s empire that brings influencers and beauty fans together via a subscription sampling service, an incubator for up-and-coming influencers (called “stylists” by Ipsy), and strong relationships with beauty brands.
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