Launched in 1968, the results-focused company has become one of those iconic brands that's part of the beauty culture. If there was one blemish, it was that while Clinique had legions of fans, Estée Lauder wished more of them were millennials. And turning a younger generation onto a legacy brand was a job that fell to Jane Lauder. Read more at Adweek.
Read MoreThe beauty industry is so focused on millennials because there’s a lot of money to be made there. According to the Pew Research Center, millennials are now the biggest living generation in the US. They are 75.4 million strong, compared to 74.9 million Boomers and a paltry 66 million Gen X’ers. Read more at Racked.
Read MoreIn a social media driven world, the day-to-day routine of millennials and gen Z is different than generations before them. Beauty today is a hot topic, between Photoshop controversies and experiential marketing, the beauty and hair care industry is quickly being transformed as a result of millennial influence. Particularly among millennial women. Read more at Forbes.
Read MoreA new survey from Influenster has shed some light on the habits of women aged 18-34. The company questioned 5,448 women about their beauty preferences. The respondents had an average age of 25 and were active on social media. Read more at Cosmetics Business.
Read More“The beauty review site Influenster polled 5,000 millennial shoppers in the U.S. about their beauty buying and using habits, and 19 percent said M.A.C. was their favorite lipstick brand. NYX and Kat Von D shared the second spot, followed by CoverGirl and Urban Decay. The poll also revealed that millennials are kind of makeup hoarders.” Read more at Allure.
Read More“For an industry that took in $46.2 billion in 2015 and is projected to rise to $51.8 billion in 2020 (according to Mintel) bending to millennial whims isn’t just a good idea — it’s crucial. They’re not only the largest generation in America, but according a 2015 study done by TABS Analytics, women ages 18 to 34 are also the biggest portion of the $13 billion dollar cosmetics market.” Read more at Racked.
Read More“Chanel’s appointment of Ms. Depp as the face of a Chanel N°5 scent is likely a bid for younger consumers’ interest in the brand’s signature fragrance. Although the flagship scent’s status is iconic, many young consumers associate the original N°5 fragrance with older generations. As such, Ms. Depp announced her upcoming advertising campaign for the L’Eau fragrance on her personal Instagram account, hoping to tap into her 1.7 million followers of a similar age.” Read more at Luxury Daily.
Read More“Millennials aren’t willing to invest in expensive skin creams that have been big profit drivers. Instead, younger consumers want makeup or masks with more immediate effects. The shift threatens revenues of companies that have long depended on antiaging products with names like Hope in a Jar and Repairwear Laser Focus to drive sales.” Read more at The Wall Street Journal.
Read More“The Millennial attitude toward skin care is wreaking havoc in the beauty world, where skin care had long produced impressive year-over-year gains. The views of the younger generation — a beauty-from-the-inside-out approach — represent a sharp departure from the antiwrinkle priorities of their Baby Boomer parents, and that flip is furrowing brows across the sector.” Read more at WWD.
Read More“Millennials have redefined the term luxury. Luxury no longer refers exclusively to expensive bags, shoes and watches. It now includes experiences like farm-to-table dining and ‘über-luxe’ travel. Millennials prefer experiences to things. Brands are blurring the lines between luxury items and experiences. Luxury shopping is an experience, that’s the whole point. Digital platforms are creating new, interactive experiences every minute.” Read more at WWD.
Read More“‘Social media is shaping consumer behavior,’ says Shelley Haus, vice president of brand marketing at Ulta Beauty. ‘Scrolling through Instagram, the pictures and videos bring things to life in a way that’s superabsorbable. [Consumers] go to Instagram for beauty inspiration and to learn how to wear this or do that. They relate in a really visual way, and they are getting a sense of urgency.’” Read more at WWD.
Read More“Vinyl is having a moment on more than just turntables these days. Yves Saint Laurent Beauté’s new mascara, Mascara Vinyl Couture, has a vinyl texture. Due out in May, the product is billed as a breakthrough thanks to its shiny colors resulting from a high concentration of lacquer pigments and translucent liquid base.” Read more at WWD.
Read More“In March, Estée Lauder will launch a collection of products, largely makeup, in 320 North American Sephora stores as well as on the beauty retailer’s website. Called the Estée Edit, it’s the latest and biggest step in the 70-year-old brand’s push to court millennial customers, a project that kicked off in conspicuous fashion with Kendall Jenner signing on as its spokesmodel in the fall of 2014. Naturally, the Estée Edit won’t be without Jenner’s influence: She’s one of its guest editors.” Read more at Fashionista.com.
Read More“Whereas older generations of consumers pledged loyalty to one or two department store beauty counters, today's young women are comfortable going on Sephora.com to purchase a product they only just learned about from a YouTube vlogger. Now, a group of savvy entrepreneurs is taking advantage of this evolving landscape by launching direct-to-consumer beauty and grooming brands like Glossier, Stowaway, Bevel, Onomie and Context (to name just a few) that speak to the millennial consumer.” Read more at Adweek.
Read More“Benefit Cosmetics’ quirky, feel-good tone has won it plenty of fans across social media. And now with a brand new responsive site redesign, its bevy of ‘benebabes’ can expect the same youthful irreverence across its digital properties. The LVMH-owned beauty brand this week unveiled new websites in the U.S., U.K., France and Germany, revamping its existing e-commerce offering. The brand hired Huge to help it boost sales on digital channels, and cater to its young, international, mobile-savvy audience.” Read more at Digiday.
Read More“Estée Lauder’s new lineup—which industry sources estimate could reach first-year retail sales of $60 million in North America—follows an effort that began in November 2014, when the brand revealed social media sensation Kendall Jenner as its newest face. Since then, Lauder has also signed cool-girl beauty blogger Irene Kim and increased its digital presence on its own Web site and multiple platforms.” Read more at WWD.
Read More“Millennials are more likely to be heavy cosmetics buyers than their older counterparts, according to November 2015 research. Consumers with higher incomes are also more likely to be heavy cosmetics buyers. TABS Group, a technology-enabled analytics firm, revealed that younger and older millennials are heavy cosmetics buyers—those who purchase more than 10 types of products a year.” Read more at eMarketer.
Read More“Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital infomercial to get the message out. The tongue-in-cheek campaign to promote the new collection features a series of digital infomercials hosted by Bob Giovanni, ‘the king of products,’ and is backed by a full refund if customers are not satisfied with claims that the formulations are now more effective.” Read more at Cosmetics Design.
Read More“From customized shampoo to tailor-made multivitamins, these bespoke products are also attracting investors who are betting that consumers will pay a premium for products that are designed just for them. Yoram Wurmser, an analyst at eMarketer, said there has been a strong trend among consumers away from items with recognizable logos to individualized experiences and products.” Read more at CNBC.
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