Estée Lauder was an early supporter of Kendall Jenner, signing the reality-television star-turned-supermodel as a face of the brand in 2014. But in March 2016, the beauty industry stalwart took its relationship with Jenner a step further, harnessing her social media influence, including an Instagram following of more than 67 million, to launch the Estée Edit, a new product line aimed at Millennials and Generation Z. Read more at Business of Fashion.
Read MoreGen Beauty, as it is fondly and familiarly called by fans and organizers alike, is sponsored by Ipsy, YouTube vet Michelle Phan’s empire that brings influencers and beauty fans together via a subscription sampling service, an incubator for up-and-coming influencers (called “stylists” by Ipsy), and strong relationships with beauty brands.
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