“Revlon confirmed last week that the acquisition was successful and that the combined company—a ‘global beauty enterprise’—now operates with Revlon as the parent company and is traded on the NYSE as REV.” Read more at Cosmetics Design.
Read More“Revlon said it would continue to focus on fewer but better product innovations, including a new mascara line, new Ultra HD Matte Lipcolor line, ColorStay Foundation and Concealer 2-in-1 and new men’s beauty tools line. In hair, the business plans to focus on a new line of Buttercream Vivid Colors, and in personal care, it plans to focus on the Mitchum clinical gel and dry spray aerosol line.” Read more at WWD.
Read More“‘This stellar brand is one with a global footprint and a significant international presence in Europe,’ said George Cleary, president of global fragrances at Arden. ‘This acquisition is consistent with our strategy to acquire brands to grow our fragrance business on a global basis.’” Read more at WWD.
Read More“Benefit Cosmetics has seen an uptick in customers who enter the store in search of specific products they’ve seen on the brand’s Instagram account. As a result Benefit, one of the members of the ‘millionaires club’ (brands with more than a million followers on Instagram) is part of a growing number of fashion and beauty brands that are betting their social marketing dollars and resources on Instagram over any other platform.” Read more at Digiday.
Read More“Global beauty company Elizabeth Arden is not buying what Pinterest is selling. The company’s global directing marketing Denna Singleton told attendees at the Digiday Content Marketing Summit that the brand has found engagement on Pinterest to be the lowest among all its channels — and a few months ago, it quietly stopped posting to the platform entirely.” Read more at Digiday.
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