For the first time ever, the cosmetics brand CoverGirl has named a male spokesperson: James Charles, a beauty vlogger with more than 420,000 Instagram followers and 70,000 YouTube subscribers. Read more at
Read More“Sanders is the latest in the trend of many brands signing on influencers to drive awareness and engage in conversations with consumers. She joins model Rosie Huntington-Whiteley, the current face of hair and body for the fast-growing brand. The Curl Collection is in tune with the current stream of curl-friendly products as women embrace textured hair.” Read more at WWD.
Read More“‘Historically, Pantene has been synonymous with long, straight hair — but Pantene hair can be all types and textures,’ Jodi Allen, vice president of hair care and color for North America at Procter & Gamble, said in a June 7 press release.” Read more at US Magazine.
Read More“Calvin Klein has tapped Margot Robbie as the face of its soon-to-launch Deep Euphoria women’s fragrance. The fragrance, the third of the Euphoria range, is slated for release in the fall and billed by Calvin Klein as the ‘more modern, empowered sister’ to the existing two fragrances.” Read more at WWD.
Read More“This morning, Lancôme happily shook up the beauty world with a surprise announcement—that Isabella Rossellini would be returning to the French house, more than three decades after she became its first face. Then 31, Rossellini projected a fierce femininity that’s only grown more sure-footed with time.” Read more at Vogue.
Read More“It’s time to introduce you to a new face soon to be seen everywhere: Herieth Paul. The Tanzanian model, 20, was announced as the new global spokesmodel for Maybelline today, joining the likes of Gigi Hadid and Jourdan Dunn as a #MaybellineGirl. It’s a major step for inclusivity in the beauty industry—you rarely see a Black woman with a short, natural Afro in national beauty campaigns.” Read more at Elle.com.
Read More“L’Oréal Paris has just appointed a newfangled brand ambassador: Kristina Bazan, who comes from the blogosphere. The 21-year-old’s style blog Kaysture boasts more than 2 million views monthly and has 2 million followers on Instagram. ‘She is a bridge between classical advertising and the consumer,’ Yann Joffredo, vice president of global cosmetics at L’Oréal Paris, told WWD.” Read more at WWD.
Read More“The first campaign featuring the 51-year-old Depp will debut in September alongside the launch of the House of Dior’s new men’s fragrance, created by legendary perfumer François Demachy who has worked with Dior since 2006. The launch of the fragrance is said to be the first of its kind from the house in ten years.” Read more at Yahoo.
Read More“Details of Miu Miu’s debut fragrance have been kept firmly under wraps since the initial announcement back in 2013, but now the brand has unveiled the name—simply Miu Miu Eau de Parfum—and the face: French-English actress Stacy Martin.” Read more at Vogue.co.uk.
Read More“The rise of young social media masters like Kendall Jenner—24 million-plus followers on Instagram, catching up to the likes of Justin Bieber—point to sea change in celebrity power. There’s no clearer proof than the case of Estée Lauder and Jenner, whom the cosmetics company signed last fall in a bid to reach a younger audience.” Read more at L2.
Read More“L’Oréal Paris, whose past faces include Jennifer Lopez, Lara Stone, and Doutzen Kroes, has tapped model Soo Joo Park to be its newest global spokesperson. She’s the first Asian-American to take the role. (You may recognize her from DKNY’s spring campaign and her stints on the runway—she walked Chanel and Moschino most recently).” Read more at Elle.com.
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