“After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancôme and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app where media brands publish daily stories. Like Discover's other ads, Lancôme and Target's promos appear between Cosmo's articles and videos, each with a 10-second call-to-action instructing viewers to swipe up for more.” Read more at Adweek.
Read More“This morning, Lancôme happily shook up the beauty world with a surprise announcement—that Isabella Rossellini would be returning to the French house, more than three decades after she became its first face. Then 31, Rossellini projected a fierce femininity that’s only grown more sure-footed with time.” Read more at Vogue.
Read More“Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2. Lancôme finished in third place overall with a score of 144, close to top-ranked Urban Decay’s 149, and is just one of five brands overall and the only luxury brand to be designated ‘Genius.’ Beauty marketing has become more sophisticated with digital marketing, and the growth of ecommerce ensures that it will continue to be competitive.” Read more at Luxury Daily.
Read More“Behind the scenes, at the headquarters of L’Oréal Paris, Lancôme’s parent company, [Lupita] Nyong’o’s appointment signaled a broader effort by the cosmetics giant to stay ahead of consumer demand by placing diversity and globalization at the center of its strategy. [...] One of the keys to this strategy is L’Oréal chemist Balanda Atis, who created the (literal) foundation for Nyong’o’s Lancôme campaign and now heads L’Oréal’s Women of Color Lab in Clark, New Jersey.” Read more at Fast Company.
Read More“Lisa Eldridge moves quickly and quietly, her bristle brushes and eyebrow pencils, shadows, serums and powders all ready and in order. Her gentle voice flows as she begins to apply a Fusion Beauty smoothing concealer across her face. Eldridge is creating a look for her YouTube channel, where she has amassed over a million followers.” Read more at Business of Fashion.
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