A rendering of Nordstrom’s new downtown Toronto store

Seattle-based luxury retailer Nordstrom has revealed the makeup, skincare, fragrance and nailcare brands to be carried at its new CF Toronto Eaton Centre location, opening Friday, September 16 in downtown Toronto. Reinventing the north-end space once occupied by Eaton’s and more recently Sears, the 220,000-square-foot department store will stock beauty from the following labels and more:

Kiehl’s
L’Artisan Parfumeur
La Mer
Lancôme
Le Labo
M.A.C
Mèreadesso
Nars
Nest
Parfums de Marly
Shiseido
Shu Uemura
Sisley
Space NK
Sulwhasoo
Tom Ford
Trish McEvoy
Voluspa
Yves Saint Laurent

Aerin
Aesop
AmorePacific
Caudalie
Chantecaille
Charlotte Tilbury
Chanel
Clarins
Clarisonic
Clé de Peau
Clinique
Deborah Lippmann
Dior
Diptyque
Estée Lauder
Fresh
Giorgio Armani
Guerlain
Hermès
Jo Malone

Photos of the beauty space in the new Nordstrom at CF Toronto Eaton Centre, opening September 16:

The store’s beauty department is organized in a hybrid structure, combining the classic brand-specific department store model with a central “pressure-free zone,” where shoppers can explore and engage with product on their own. Called “The Core,” it runs through the centre of the beauty counters and offers an experience similar to the DIY shopping style preferred by millennials.

The Core includes a Trending Now shelf featuring top picks from a rotating category (this month is foundation), a Mini Must-Haves selection of sample and travel-sized products chosen by Nordstrom customers, a Try Me area with mirrors and applicators, and a Top Picks section featuring 10 items in the mask, mascara, moisturizer and serum categories.

The Core, where shoppers can peruse product on their own

The Beauty Stylist station, where customers can get product recommendations across all brands

In addition to the store’s 100 beauty advisors, a dedicated beauty concierge will be on hand to help navigate the department, book consultations or connect customers with a BA. Inspired by the personal stylists in the fashion departments, a roster of four beauty stylists will share tips and recommendations across all brands and offer free tutorials. Appointments with the stylists can also be booked online.

As the fourth Nordstrom to open in Canada, the store will have a staff of 850, including language ambassadors to better assist the GTA’s diverse population. Two more Nordstrom stores are slated to open in Toronto: Yorkdale Shopping Centre (October 21) and Sherway Gardens (Spring 2017).

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