In the beauty retail landscape we’re in now, women are mixing high-low products the same way they do in fashion. So how does a luxury beauty company that just launched a $1,500 anti-aging system also hook the Sephora shopper? (LVMH owns both Sephora and Dior. Sephora carries a range of makeup and skin care by the brand, but the most expensive caps out at $175.) Read more at Racked.Read More
“Dior is the latest brand to use in-store technology to enhance the beauty experience. The French brand recently began using the Dior Foundation Shade Analyzer to help its consumers select the right foundation formula and shade. A Dior beauty consultant simply places the Shade Analyzer in front of a consumer’s cheek. After a short time the Shade Analyzer can detect the exact complexion tone of that consumer, either yellow, pink or neutral.” Read more at Luxury Daily.
“French couture house Christian Dior is giving consumers creative control over how to apply its newest scent, J’adore Touche de Parfum, by comparing the application with a ritual. Dior’s latest addition to the J’adore fragrance line was announced on Sept. 23 with content published to the brand’s online magazine, DiorMag.” Read more at Luxury Daily.Read More
“Indeed, since picking up a makeup brush for the first time at the relatively late age of 26, Philips has worked with some of fashion’s greatest names, from Penn and Richard Avedon to Grace Coddington, Raf Simons, Karl Lagerfeld and Alexander McQueen. Last year, Philips was named creative and image director of Christian Dior Makeup, a similar role to the one he held at Chanel from 2008 to 2013.” Read more at Business of Fashion.Read More