In the beauty retail landscape we’re in now, women are mixing high-low products the same way they do in fashion. So how does a luxury beauty company that just launched a $1,500 anti-aging system also hook the Sephora shopper? (LVMH owns both Sephora and Dior. Sephora carries a range of makeup and skin care by the brand, but the most expensive caps out at $175.) Read more at Racked.
Read More“Perfume has traditionally been interpreted as fashion’s cash cow—‘entry level’ is the term often applied. But with designers offering enticingly lower-priced collaborations, fashion houses are now re-examining their perfume offerings.” Read more at The Independent.
Read More“Millennials have redefined the term luxury. Luxury no longer refers exclusively to expensive bags, shoes and watches. It now includes experiences like farm-to-table dining and ‘über-luxe’ travel. Millennials prefer experiences to things. Brands are blurring the lines between luxury items and experiences. Luxury shopping is an experience, that’s the whole point. Digital platforms are creating new, interactive experiences every minute.” Read more at WWD.
Read More“Close to three quarters of consumers say they look for the best price when buying luxury goods, and 60 percent believe that luxury does not necessarily have to mean expensive. However, even these careful buyers can be swayed with the right approach, as 40 percent expect to spend more on luxury items in the next 12 months.” Read more at Luxury Daily.
Read More“The beauty industry has seen success in subscription services that offer trial-sized products for a set monthly price, through the likes of Birchbox and LVMH-owned Sephora’s upcoming version, Play! by Sephora, which all promise to expose consumers to new brands and items they may have been unfamiliar with previously. Although the added exposure is unlikely to harm a beauty brand’s high standing reputation, does the luxury market have space for a high-end experience with a steep discount presented as a trial?” Read more at Luxury Daily.
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