Launched in 1968, the results-focused company has become one of those iconic brands that's part of the beauty culture. If there was one blemish, it was that while Clinique had legions of fans, Estée Lauder wished more of them were millennials. And turning a younger generation onto a legacy brand was a job that fell to Jane Lauder. Read more at Adweek.
Read More“For this season's New York Fashion Week, Charlotte Tilbury decided to release her fragrance, Scent of a Dream, with a twist. On Saturday evening at the Samsung 837 space in lower Manhattan, the British makeup artist launched her debut virtual reality experience for the brand's campaign starring Kate Moss.” Read more at Adweek.
Read More“Sanders is the latest in the trend of many brands signing on influencers to drive awareness and engage in conversations with consumers. She joins model Rosie Huntington-Whiteley, the current face of hair and body for the fast-growing brand. The Curl Collection is in tune with the current stream of curl-friendly products as women embrace textured hair.” Read more at WWD.
Read More“Fashion companies may garner publicity and good will when they feature curvy models. Ostensibly, beauty companies would not get that same bottom-line boost, because bodies aren’t involved in their advertising imagery.” Read more at The New York Times.
Read More“The Paris-based beauty brand has tapped 15 digital influencers to take part in a yearlong program, ‘L’Oréal League,’ where fashion meets art blogger Pari Ehsan of Paridust to former Miss USA Olivia Culpo will create content and promote L’Oréal Paris across their social channels.” Read more at WWD.
Read More“After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancôme and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app where media brands publish daily stories. Like Discover's other ads, Lancôme and Target's promos appear between Cosmo's articles and videos, each with a 10-second call-to-action instructing viewers to swipe up for more.” Read more at Adweek.
Read More“It’s fitting that Burberry’s first major campaign on Snapchat is for a fragrance, as fragrances present an opportunity to get young consumers to buy into a luxury brand. But this brilliantly executed campaign also denotes a serious long-term investment in Snapchat from Burberry. Brands generally use content to market their products, but here it’s the other way round. Snapchat codes on Mr. Burberry bottles allow people to scan for more Snapchat content.” Read more at Marketing Magazine.
Read More“Men are not well-represented in the beauty industry — just take a glance at the makeup ads in the latest issue of Vogue or Glamour. But many male beauty bloggers have developed huge followings regardless, riding a cultural wave that encourages the blurring of traditional gender boundaries.” Read more at Mic.
Read More“For luxury brands who count professional makeup artists as creative partners, pairing with a well-known beauty vlogger may yield better results, as the Internet celebrity may be more relatable than the artist behind the products.” Read more at Luxury Daily.
Read More“Effervescence is a personality trait that usually translates best in person, but Xiao Wen Ju seems to radiate it in every medium. The Chinese model sparkles in Fashion Week street style photos; in editorial shoots (styled as Warhol’s Marilyn for Italian Vogue); and on her massively popular Instagram feed. It’s exactly that X factor, together with a chameleonlike versatility, that has caught the attention of the fashion world, and now the beauty industry: Today, L’Oréal Paris announced Ju as its newest face.” Read more at Vogue.
“Shay Mitchell has just been named the new face of Bioré Skincare. The Pretty Little Liars actress, 28, will help Bioré launch its new line of baking soda–based cleansers. According to the brand, its Baking Soda Cleansing Scrub can leave your skin more than twice as clean as the average face wash.” Read more at US Weekly.
Read More“Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital infomercial to get the message out. The tongue-in-cheek campaign to promote the new collection features a series of digital infomercials hosted by Bob Giovanni, ‘the king of products,’ and is backed by a full refund if customers are not satisfied with claims that the formulations are now more effective.” Read more at Cosmetics Design.
Read More“Both niche and legacy brands are finding that vlogger product reviews, customer comments and compelling editorial content across their own platforms are more financially efficient ways of marketing their brands, engaging customers and above all, driving sales.” Read more at Business of Fashion.
Read More“Shiseido’s latest advertising campaign has hit more than 7,000,000 views in just two weeks. The ad is one of the first from the Japanese cosmetics giant after it revealed its new focus on ‘empathy.’ The new ad, directed by Shõ Yanagisawa, shows a teacher opening the door to her classroom and pans slowly across her female class before focusing on the page of a book that one of them is reading. The page reads (in Japanese): ‘Did you notice the boys in the classroom?’” Read more at Cosmetics Business.
Read More“Coty has agreed to purchase content-marketing agency Beamly for an undisclosed sum to bolster its in-house creative and analytics capabilities as it gears up to close its big acquisition of beauty brands from Procter & Gamble Co. London-based Beamly has been working with Coty in recent months and will continue to do so, but the plan is for it to continue working with a wide range of outside clients too, said Camillo Pane, exec VP-category development of Coty.” Read more at AdAge.
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