Way back when in the early ’90s, Calvin Klein was busy launching the über cool unisex fragrance CK1, as britpop band Blur stormed the charts with their hit “Girls and Boys,” the catchy chorus of which went “girls who are boys, who like boys to be girls…” Fast-forward to present day, and gender fluidity has well and truly hit the mainstream. Read more at Refinery29.
Read MoreUntil the middle of the 20th Century, there was no such thing as a women's or a men's fragrance—there were only fragrances. In reality, the only thing that matters in a fragrance is whether or not you like the smell. And more and more, fragrance manufacturers are embracing to that old-school philosophy. Read More at Esquire.
Read MoreWith 950 out of 1,000 new niche launches gender-free, gender-specific fragrances are starting to smell passe: “Traditional sexist messaging just does not resonate with younger consumers the way it has previously.” Read more at Pret-a-Reporter.
Read More“Men are not well-represented in the beauty industry — just take a glance at the makeup ads in the latest issue of Vogue or Glamour. But many male beauty bloggers have developed huge followings regardless, riding a cultural wave that encourages the blurring of traditional gender boundaries.” Read more at Mic.
Read More“The celebrity perfume industry is a huge, bubbling business reportedly pulling in more than $1.3 billion a year. Crafting a scent has become a mandatory step in building a celebrity empire and actress and singer Ariana Grande is the latest celebrity to create her perfume—and in classic Ariana fashion, she's using it to make a point: Her latest perfume, Frankie, is gender neutral.” Read more at Mic.
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