This week, indie makeup brand ColourPop launched a limited-edition collection with Hello Kitty. As you would expect from the world’s cutest anthropomorphic cat and the internet’s buzziest makeup brand (3.5 million Instagram followers), it’s already selling out. Laura Nelson, the president and co-founder, assured me at a launch event that products would be restocked continually. Read more at Racked.
Read MoreEstée Lauder was an early supporter of Kendall Jenner, signing the reality-television star-turned-supermodel as a face of the brand in 2014. But in March 2016, the beauty industry stalwart took its relationship with Jenner a step further, harnessing her social media influence, including an Instagram following of more than 67 million, to launch the Estée Edit, a new product line aimed at Millennials and Generation Z. Read more at Business of Fashion.
Read More“The Better Business Bureau reported 134 complaints have been logged against Kylie Cosmetics, 70 of which involve delivery issues and 55 of which involve issues with a product or service. Six out of seven customer reviews of the brand on the organization’s web site are negative.” Read more at WWD.
Read More“There are the people who suspect ColourPop is simply a fly-by-night brand without real owners, and those who say it's owned by the Illuminati. And, of course, that tiny little rumor about Kylie. Luckily, ColourPop isn't in the business of letting things fester for too long, and we're not in the business of burying the lead, so let's start debunking: No, no, and it's kind of complicated.” Read more at Refinery29.
Read More“Look out Kardashian Beauty, Kylie Cosmetics is coming for you. The youngest entrepreneur of the Kardashian Jenner family is moving full steam ahead with her soon-to-be beauty empire. After releasing two wildly successful collections of her permanently sold out Lip Kits, Kylie Jenner has the next phase of her flourishing brand centered in the cross hairs: more makeup.” Read more at Harper’s Bazaar.
Read More“The almost two-year-old, Los Angeles-based brand ColourPop burst onto Instagram in all of its colourful glory and captured the hearts—and lips—of seemingly everyone. While beauty influencers raved almost unanimously about the inexpensive products, an undercurrent of suspicion and conspiracy theories popped up surrounding ColourPop. So what is the deal with this brand anyway?” Read more at Fashionista.
Read More“The famous sisters are continuing toward world domination, today each launching personal apps in the iTunes app store and Google Play. The subscription-based apps, which cost $2.99 a month, are tailored to each sister’s brand and image. Through them, you’ll get a glimpse into their lives—and that includes access to their beauty, fashion, and fitness routines and inspirations.” Read more at Allure.com.
Read More“At 18, Kylie Jenner, the reality TV and social media star (33.3 million Instagram followers and counting), has already made an impression on the beauty zeitgeist. In fact, this fall she will introduce a beauty website on which she plans to offer advice and makeovers. Here, from contouring to lip filler, she holds forth on what her beauty regimen is really like away from the Instagram cameras.” Read more at The New York Times.
Read More