Kendall vs Kylie: Whose Cosmetics Venture Is Winning Over Gen Z?

Kendall vs Kylie: Whose Cosmetics Venture Is Winning Over Gen Z?

NEW YORK, United States - Estée Lauder was an early supporter of Kendall Jenner, signing the reality-television star-turned-supermodel as a face of the brand in 2014. But in March 2016, the beauty industry stalwart took its relationship with Jenner a step further, harnessing her social media influence, including an Instagram following of more than 67 million, to launch the Estée Edit, a new product line aimed at Millennials and Generation Z.

 
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headlinesCosmetics Magazinegeneration z, Kylie Jenner, Kendall Jenner, makeup