Estée Lauder was an early supporter of Kendall Jenner, signing the reality-television star-turned-supermodel as a face of the brand in 2014. But in March 2016, the beauty industry stalwart took its relationship with Jenner a step further, harnessing her social media influence, including an Instagram following of more than 67 million, to launch the Estée Edit, a new product line aimed at Millennials and Generation Z. Read more at Business of Fashion.
Read More“In March, Estée Lauder will launch a collection of products, largely makeup, in 320 North American Sephora stores as well as on the beauty retailer’s website. Called the Estée Edit, it’s the latest and biggest step in the 70-year-old brand’s push to court millennial customers, a project that kicked off in conspicuous fashion with Kendall Jenner signing on as its spokesmodel in the fall of 2014. Naturally, the Estée Edit won’t be without Jenner’s influence: She’s one of its guest editors.” Read more at Fashionista.com.
Read More“Estée Lauder’s new lineup—which industry sources estimate could reach first-year retail sales of $60 million in North America—follows an effort that began in November 2014, when the brand revealed social media sensation Kendall Jenner as its newest face. Since then, Lauder has also signed cool-girl beauty blogger Irene Kim and increased its digital presence on its own Web site and multiple platforms.” Read more at WWD.
Read More“The famous sisters are continuing toward world domination, today each launching personal apps in the iTunes app store and Google Play. The subscription-based apps, which cost $2.99 a month, are tailored to each sister’s brand and image. Through them, you’ll get a glimpse into their lives—and that includes access to their beauty, fashion, and fitness routines and inspirations.” Read more at Allure.com.
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