Given recent competition in the shave and grooming categories, P&G is upping its marketing and advertising efforts as well as changing packaging and products to hold on to its market share.
Read More“Despite beards being as popular as ever, discount razor blade sales are on the rise — which suggests shaving is learning to coexist happily with the boom in facial hair. In fact, Internet businesses that cater to beard grooming have mushroomed concomitantly in the last few years with web sales of razors.” Read more at CNBC.
Read More“David Beckham has signed on as the first global ambassador of L’Oréal-owned Biotherm Homme in a multi-year partnership. The first campaign advertising the brand’s N°1 moisturizer Aquapower will be released in June but, perhaps more excitingly, Beckham will also collaborate on a range of men’s skin-care and grooming products set to launch in 2017.” Read more at Fashionista.com.
Read More“As a beauty editor, I get my fair share of inquiries about products—and this wasn't even my first one from a guy. But the man sending this text message is the epitome of what you might call a "dude." As in, he isn't the type of guy you'd see walking down the street and think, His face looks well-moisturized. More like, He probably knows the score to last night's football game.” Read more at Refinery29.
Read More“Gone are the days when guys would actively avoid graying hair. For a new generation of adventurous men, dyeing one’s hair gray is gaining traction, appropriating a naturally occurring phenomenon from older men and giving it a millennial twist.” Read more at The New York Times.
Read More“2016 may be the year where men finally realize that skincare and hair products are a worthwhile investment. With men’s hair trends constantly evolving from season to season, men are now actively looking for products that will serve their own specific purposes. Haircare is the biggest category, with shaving coming second. But hair and skin products are not the only areas where sales are increasing. There was even a surge in men heading to salons for various grooming services.” Read more at Complex.
Read More“Mrporter.com, the high-end menswear retailer, reported a 300 per cent growth in men's beauty and grooming products in 2015, a category it only added to the site two years ago. ‘It's been growing significantly,’ says Elodie Bohuon, Selfridges beauty buyer, of the men's grooming market. ‘Men are starting to get more and more knowledgeable about beauty and are paying attention to their looks: haircare is the biggest category, with shaving coming second.’” Read more at The Independent.
Read More“The biggest grooming trend of 2016 is going to save a lot of time. Think messy, unwashed hair and bushy, un-plucked eyebrows teamed with a healthy, natural glow; this look is the lazy person's approach to grooming, and it requires very little effort. The designers at men's fashion week in London, which ended Monday, were unified in their approach to men's beauty, with models rocking a dishevelled, just-out-of-bed look.” Read more at Mashable.
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