Posts tagged Urban Decay
Bigger, Bolder, ‘Badder’: How Urban Decay ‘Conspired’ to Disrupt the Beauty Industry

Wende Zomnir embodies her brand, Urban Decay. The company’s committed litmus test—to be feminine, dangerous and fun—is likely inspired by her personal style and character. She’s a self-described beauty junkie who set the bar high with the company’s first tagline, “Does pink make you puke?”, and pushed the cosmetics industry to boundaries that 20 years ago seemed outrageous but today are the new, fabulous norm. Read more at ABC News.

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Competitive Beauty Field Topped by Lancôme, Estée Lauder: L2

“Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2. Lancôme finished in third place overall with a score of 144, close to top-ranked Urban Decay’s 149, and is just one of five brands overall and the only luxury brand to be designated ‘Genius.’ Beauty marketing has become more sophisticated with digital marketing, and the growth of ecommerce ensures that it will continue to be competitive.” Read more at Luxury Daily.

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Gwen Stefani and Wende Zomnir Team on Color Collection

“Urban Decay has inked its first ever celebrity designer collaboration, a limited-edition collection with Gwen Stefani. Stefani is no stranger to Urban Decay and its parent L’Oréal—she served as a spokeswoman for L’Oréal and is a longtime fan of Urban Decay’s creator, Wende Zomnir. Stefani and Zomnir, who met when Stefani’s group No Doubt and Urban Decay were emerging, admired each other’s spirit for ‘making waves,’ in their respective industries.” Read more at WWD.

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