The Curious Staying Power of Britney’s Perfume Empire

The Curious Staying Power of Britney's Perfume Empire

That's right: Amid a career that has had its highest of highs (see: 2001 VMAs) and lowest of lows (see: all of 2007), Britney Spears has built one of the most lucrative perfume empires of all time. According to a rep from Elizabeth Arden (Spears's fragrance partner), her perfumes comprise a "billion dollar fragrance franchise."