Why QVC Is Launching a New TV Channel Dedicated Entirely to Beauty Products

Why QVC is launching a new TV channel dedicated entirely to beauty products

Home-shopping giant QVC is making a play to grab a bigger share of the booming beauty business: It is launching a separate TV network dedicated solely to cosmetics, fragrances and skincare. The channel, to be called Beauty iQ, is set to arrive in 40 million U.S.

 
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headlinesCosmetics MagazineQVC, television