Bigger, Bolder, ‘Badder’: How Urban Decay ‘Conspired’ to Disrupt the Beauty Industry
Wende Zomnir embodies her brand, Urban Decay. The company's committed litmus test -- to be feminine, dangerous and fun -- is likely inspired by her personal style and character. She's a self-described beauty junkie who set the bar high with the company's first tagline, "Does pink make you puke?", and pushed the cosmetics industry to boundaries that 20 years ago seemed outrageous -- but today are the new, fabulous norm.