Posts tagged CoverGirl
CoverGirl's New Brand Ambassador Is Muslim Beauty Blogger Nura Afia

Fresh off the heels of CoverGirl's groundbreaking announcement of makeup artist James Charles as its first male spokesmodel—a huge win for gender inclusivity—the brand is giving us yet another YAS-worthy appointment. The brand's latest beauty ambassador is makeup artist Nura Afia, a Muslim beauty vlogger known for her makeup tutorials. Read more at Glamour.

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With A New App, CoverGirl Places a Bet on Augmented Reality for Mass-Market Beauty

“Covergirl’s BeautyU app uses facial scanning and tracking to identify users’ skin tones and apply makeup looks in real-time using the front-facing camera. It also asks a series of detailed questions in its mobile ‘consultation’ to get a better handle on the user’s preferences, like ‘what’s your skin type?’ and ‘what’s the one makeup item you can’t live without?’” Read more at Digiday.

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Makeup for the Selfie Generation

“For years CoverGirl has checked the performance of its foundations in different lighting — in bright sun or under the fluorescent bulbs of an office, for example. Recently, the company added another test for its makeup: the iPhone challenge. ‘We’ve got one type of consumer who is constantly taking pictures, and what really matters to her and her social group is how she looks in a selfie,’ said Sarah Vickery, CoverGirl’s principal scientist. ‘It’s something we really have to pay attention to.’” Read more at The New York Times.

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