Fresh off the heels of CoverGirl's groundbreaking announcement of makeup artist James Charles as its first male spokesmodel—a huge win for gender inclusivity—the brand is giving us yet another YAS-worthy appointment. The brand's latest beauty ambassador is makeup artist Nura Afia, a Muslim beauty vlogger known for her makeup tutorials. Read more at Glamour.
Read MoreFor the first time ever, the cosmetics brand CoverGirl has named a male spokesperson: James Charles, a beauty vlogger with more than 420,000 Instagram followers and 70,000 YouTube subscribers. Read more at
Read MoreA new survey from Influenster has shed some light on the habits of women aged 18-34. The company questioned 5,448 women about their beauty preferences. The respondents had an average age of 25 and were active on social media. Read more at Cosmetics Business.
Read More“Covergirl’s BeautyU app uses facial scanning and tracking to identify users’ skin tones and apply makeup looks in real-time using the front-facing camera. It also asks a series of detailed questions in its mobile ‘consultation’ to get a better handle on the user’s preferences, like ‘what’s your skin type?’ and ‘what’s the one makeup item you can’t live without?’” Read more at Digiday.
Read More“For years CoverGirl has checked the performance of its foundations in different lighting — in bright sun or under the fluorescent bulbs of an office, for example. Recently, the company added another test for its makeup: the iPhone challenge. ‘We’ve got one type of consumer who is constantly taking pictures, and what really matters to her and her social group is how she looks in a selfie,’ said Sarah Vickery, CoverGirl’s principal scientist. ‘It’s something we really have to pay attention to.’” Read more at The New York Times.
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