Ruby Woo, Heroine, Candy Yum-Yum, and more are getting the fragrance treatment
Read MoreA new survey from Influenster has shed some light on the habits of women aged 18-34. The company questioned 5,448 women about their beauty preferences. The respondents had an average age of 25 and were active on social media. Read more at Cosmetics Business.
Read More“Amidst the on-going shake up of the fashion calendar, cosmetics brand M.A.C, owned by Estée Lauder Companies, is backing designers aiming to expand the reach of their pre-collection presentations. The long-term initiative will kick off this Cruise 2017 season with New York-based Proenza Schouler, which will show its collection in Paris on July 4 to coincide with the city's upcoming haute couture week.” Read more at Business of Fashion.
Read More“The beauty review site Influenster polled 5,000 millennial shoppers in the U.S. about their beauty buying and using habits, and 19 percent said M.A.C. was their favorite lipstick brand. NYX and Kat Von D shared the second spot, followed by CoverGirl and Urban Decay. The poll also revealed that millennials are kind of makeup hoarders.” Read more at Allure.
Read More“The new Montreal regional flagship ‘Pro store’ is located at 770 Sainte-Catherine West, alongside other popular retailers in the city’s busiest retail corridor. The 1550 square foot store occupies a corner retail space in an 11-story confederation heritage building, offering the brand’s full MAC Pro collection.” Read more at Retail Insider.
Read More“In honor of the upcoming Trolls movie (starring Justin Timberlake and Anna Kendrick), M.A.C Cosmetics will be releasing Good Luck Trolls, a colorful collection inspired by the dolls. While pictures are limited, we know that the products will be extremely vibrant in hue. M.A.C lists Can't be Tamed, a sheer lime-yellow lipstick, and Twerkquoise, a transparent sky-blue gloss with fine pink reflect, among the assortment.” Read more at PopSugar.
Read More“The makeup giant is developing a video series that offers viewers a peek into the lives of transgender and nonconforming individuals, due out this June. The series is being directed by Silas Howard—who has directed episodes of acclaimed Amazon series Transparent and is a member of the trans community—and will highlight how the community retains its wit and resilience.” Read more at Digiday.
Read More“MAC Cosmetics will open a prominent corner location this summer in the heart of Montreal's busiest shopping area. MAC will replace footwear retailer Spring, which closed last week. MAC will be located in the Confederation Building at 1253 McGill College Avenue, at Saint Catherine Street West.” Read more at Retail Insider.
Read More“On Friday afternoon, MAC finally officially announced its collaboration with Caitlyn Jenner, after months of speculation that it was happening. The #MACCaitlynJenner ‘collection’ consists of one lipstick in a rosy nude shade called Finally Free.” Read more at Fashionista.com.
Read More“Things took an ugly turn on Wednesday, when a photo the brand shared elicited a slew of racist comments from a section of the brand’s 8 million plus followers. M.A.C shared a backstage photo of a Black model wearing its Matte Royal lip color at the New York Fashion Week on Wednesday evening. The close-up photo focusing on the model’s lips was quickly bombarded with with racist slurs.” Read more at Digiday.
Read More“Zac Posen is known for many things. From designing numerous fashion collections to his role as a judge on Lifetime’s Project Runway, he holds a spot as one of the most influential fashion experts of our generation. However, Zac has recently expanded his offerings by venturing into the beauty industry with a debut color collection in collaboration with MAC Cosmetics.” Read more at Forbes.
Read More“MAC is taking their support of emerging talent to the next level by enabling outstanding alumni of the womenswear category to create their own capsule color collection for the brand.” Read more at StyleCaster
Read More“MAC Cosmetics is looking to a celebrity from its past to add a jolt to its holiday business. The color cosmetics brand has inked a deal with burlesque star Dita Von Teese to launch a new lipstick shade bearing her name on Dec. 9 in all MAC locations, including maccosmetics.com.” Read more at WWD.
Read More“After weeks of social media teasers, MAC Cosmetics took to Periscope today to introduce their 2016 Viva Glam spokesperson, Ariana Grande. Actually, Grande announced herself in the live stream. ‘I wonder who it is,’ she said from behind the camera, before appearing on-screen in the big reveal. The collection includes a matte, plum lipstick that feels perfect for the cold and a shimmering, pale pink Lipglass.” Read more at Forbes.
Read More“Do the creative teams at MAC Cosmetics ever sleep? We think not. The brand is forever launching a new collaboration with famous artists and coveted designers. The next fashion house to be immortalized in makeup is Zac Posen. MAC has been working backstage at Zac’s runway shows for years, so this collection is really no surprise. The limited-edition set will be a mix of eye, lip, and cheek products with brushes included.” Read more at Popsugar.
Read More“From the mouths of makeup artists to your ears, the No. 1 MVP product for this season's runway shows is M.A.C’s upcoming range of tinted strobing cream. This highlighter fluid has been consistently used in looks for fashion month from New York to Paris. Right now, the cult makeup favorite (there are 444 reviews on MakeupAlley) comes in a sheer colorless formula, but come winter 2016, it will be available in red, silver, peach, and gold.” Read more at NYMag.com.
Read More“Mariah Carey and MAC Cosmetics are teaming up to create both a limited-edition lipstick due in December and a full MAC Icon collection slated for spring 2016. But don’t expect red lipstick. ‘Here’s the thing,’ Carey said during a phone interview with WWD, speaking of All I Want, the lipstick which will be available in December online.” Read more at WWD.
Read More“Jeremy Scott’s front row was once almost exclusively composed of ‘downtown’ cool kids and indie magazine editors. Unsurprisingly, the crowd has diversified since the Karl Lagerfeld protégé was named creative director of Moschino in October 2013. But the Estée Lauder-owned beauty brand MAC warmed to Scott long before he made his mark at the Italian fashion house. “He has always been such an irreverent figure in fashion and pop culture,” notes MAC senior vice president and group creative director James Gager, whose team has been collaborating with Scott on his runway shows since 2010.” Read more at Business of Fashion.
Read More“Today’s a pretty major day for Selena Quintanilla fans. Back in February, devotees of the late singer started a Change.org petition urging MAC to release a limited-edition makeup collection inspired by the Mexican-American icon. 37,772 signatures later, it looks like it’s becoming a reality. ‘Selena’s talent and beauty, inside and out, have left a colourful, meaningful impact in the world, that has continued to grow over the last two decades,’ James Gager, MAC’s creative director, told People.” Read more at Refinery29.
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