“‘Social media is shaping consumer behavior,’ says Shelley Haus, vice president of brand marketing at Ulta Beauty. ‘Scrolling through Instagram, the pictures and videos bring things to life in a way that’s superabsorbable. [Consumers] go to Instagram for beauty inspiration and to learn how to wear this or do that. They relate in a really visual way, and they are getting a sense of urgency.’” Read more at WWD.
Read More“The almost two-year-old, Los Angeles-based brand ColourPop burst onto Instagram in all of its colourful glory and captured the hearts—and lips—of seemingly everyone. While beauty influencers raved almost unanimously about the inexpensive products, an undercurrent of suspicion and conspiracy theories popped up surrounding ColourPop. So what is the deal with this brand anyway?” Read more at Fashionista.
Read More“Huda Kattan, best known as Huda Beauty on Instagram, has made a career out of showing women how to channel their inner Kardashians — at least from a makeup perspective. Along with her two sisters Mona and Alya, the 32-year-old is in charge of a budding beauty empire that includes an Instagram account that’s just shy of eight million followers, a robust blog and YouTube channel, and a two-year old product line called Huda Beauty whose false lashes have become best sellers in the Middle East. They just launched here in the U.S at Sephora.” Read more at Fashionista.
Read More“If you want to know who's big in beauty right now, you could follow anyone who sparks your interest on Instagram, then follow everyone that person follows. And so on and so forth, until you end up following Kevin Bacon — and getting really, really annoyed with your Instagram feed. Instead, let us do the legwork for you. We've rounded up the hair, makeup, fragrance, nails, and skin-care superstars who've been hitting their stride over the past year.” Read more at Refinery29.
Read More“Currently 70% of Instagram users live outside of the U.S., which means smart, global brands will adapt their Instagram strategy. Benefit Cosmetics, Maybelline, and L’Oréal Paris have excelled at regionalization, but Benefit Cosmetics stands out as the dominant international force in Beauty.” Read more at L2.
Read More“When Estée Lauder hired Kendall Jenner as its newest face, it did so with the intention of capturing a fan shopper base—Jenner’s immense popularity on social media being one major factor in accomplishing that goal. According to a new study on brands’ use of Instagram from the research group L2 Inc, Estée Lauder has, in fact, made strides on that front.” Read more on Fashionista.com.
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