Deciem Might Be the Most Thrilling Thing to Happen to Skincare in a Long Time

What Is Deciem and Why Are People So Obsessed?

Deciem is a Toronto-based company founded in 2013 by a serial beauty entrepreneur named Brandon Truaxe. The company name is a metaphor of sorts. According to a company representative, "The name comes from decima, which means 'ten' in Latin.